Fiat and Abarth have announced major price reductions for electric models in the UK, taking effect immediately.
Intended to make switching to an electric car easier and more affordable, the new offers replace the previous ‘Fiat E-Grant’ scheme.
Launched in 2023, the Italian company’s E-Grant offered reductions of up to £1,500 on electric vehicles.
However, the latest price cuts applicable to Fiat and Abarth models are more generous, with reductions of between £1,890 and £4,040 –depending on the vehicle chosen.
The offers come as Fiat prepares for the spring launch of the new Grande Panda, along with the 500 Hybrid later in the summer.
Making EV ownership more affordable
The biggest price cut is for the compact Fiat 500e, which sees a reduction of £4,040.
It means the entry level 24kWh version costs from £20,995, making it one of the cheapest new EVs on sale – and matching the electric Fiat Grande Panda Pop.
For those who prefer more performance from their electric city car, the Abarth 500e also gets a price cut. Opting for the base model sees £1,990 deducted, cutting the cost to £27,995. The 500e Turismo receives a larger reduction of £2,990, so it now starts from £30,995.
Fiat has also aligned the price of the 600e electric SUV with the 600 Hybrid, applying a £3,285 discount to the EV for a starting price of £26,750.
Award-winning Italian style on offer
Launched in the UK last year, the Abarth 600e is the most powerful production car ever from Fiat’s performance brand.
With a reduction of £2,990, the 240hp base Abarth 600e now costs £33,995. The range-topping 280hp 600e Scorpionissima receives a £1,890 discount, down to £37,995.
Fiat UK marketing director, Victoria Hatfield, said: “Fiat is passionately committed to making electrified driving more accessible to customers, and with this new pricing structure for our fully electric line-up of vehicles we are starting the new year by making this transition more affordable and straightforward for drivers.
“There are no complications with Fiat if you want a great value electric vehicle. With our transparent pricing policies, drivers can simply choose from our range of award-winning models to enjoy Italian style and affordable electric motoring.”
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