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2019 Hyundai Tucson N Line Project Art Car

Hyundai makes a bold statement with unique Tucson N Line art car

2019 Hyundai Tucson N Line Project Art Car

Hyundai has enlisted the help of renowned artist Andreas Preis to create a special one-off edition of the Tucson.

Designed to celebrate the launch of the sporty N Line version of the popular SUV, the ‘Drive a Statement’ project has seen it gain a radical makeover.

The Korean brand has made major steps in recent years to appeal to performance enthusiasts. Motorsport activities have also seen the company competing in the World Rally Championship, along with entries into touring car racing.

2019 Hyundai Tucson N Line Project Art CarBavarian-born Preis has worked with a number of global brands, including Adidas, Nike, Microsoft and Samsung.

His work typically focuses on creating elaborate and detailed murals, along with illustrations and live paintings. With examples of his art having previously adorned everything from books to buildings, making a SUV look impressive was just another day at the office.

Or three days in the studio, to be exact. Having come up with a design, Andreas then spent an incredible 72 hours painting the Tucson N Line… by hand!

2019 Hyundai Tucson N Line Project Art CarThe design itself was a nod to the racing cars used in the WRC and TCR championships, along with the features seen on the performance i30 N and Veloster N machines.

Preis is said to have incorporated elements of chicanes, corners, and flags into the special Tucson, creating a patchwork mural of racing inspiration.

Hyundai’s signature Performance Blue paint option also makes an appearance, with Andreas particularly keen to make the Tucson N Line appear to be going fast, even when parked up.

2019 Hyundai Tucson N Line Project Art CarEngine Red is the main hue hiding beneath the artwork, with the wider N Line palette of black and white also involved. Preis claims to have paid particular attention to highlighting the gloss black trim used for the side mirrors, rear spoiler, and headlight bezel on the Tucson N Line.

The new Tucson N Line is the first SUV in the Hyundai range to be given the overtly sporting trim level.

Other changes include a dark mesh front grille, surrounded by dark chrome trim, along with dark 19-inch alloy wheels. Stiffer suspension, and changes to the power steering system, are said to make the N Line more engaging to drive.

2019 Hyundai Tucson N Line Project Art CarWith his work on the Tucson art car finished, Preis seems proud of his efforts, noting that it is a rare experience to “get to create an artwork where a complete car is the canvas.”

Andreas-Christoph Hofmann, VP of marketing at Hyundai Motor Europe, is also impressed, saying the work by Preis “fits perfectly with our claim that you are driving a statement” and that the Hyundai will be “displaying this unique car at events around Europe.”

‘Hitler bomber’ Bentley found in garage after 30 years

Hitler Bomber Bentley

A 1936 Bentley 4.5-Litre Vanden Plas Tourer previously owned by former RAF pilot Charles Blackman has sold at auction for £454,250 at the H&H Classics sale at Duxford.

It last sold for £260 in 1952 and has spent the last 30 years locked up at Mr Blackman’s home in Stockport. But the Bentley was unearthed following the death of the former pilot and sold as part of his estate.

Despite being in a ‘barn-find’ condition, the Bentley fetched more than double the pre-auction estimate of between £150,000 and £200,000, helped in no small part by the fact that it’s one of only six W.O. Bentley 4.5-Litre cars assembled by the service department using new old stock parts in 1936.

Mr Blackman served in the RAF 500 Squadron and took part in the bombing of Hitler’s mountain retreat in Bavaria in April 1945. In the same month, he made emergency food drops on the German/Dutch border where people were facing famine.

RAF 550 Squadron

RAF 550 Squadron, with Flight Sargent Blackman pictured centre

He bought the Bentley in 1952 and drove it for 36 years before age caught up with him and the car was taken off the road. It remained in his garage ever since.

Damian Jones, head of sales at H&H Classics said: “This is the ultimate Bentley ‘barn-find’ in the marque’s centenary year. It is a really wonderful discovery for all fans of the marque made even more special in the make’s 100th birthday year.

“It sold last time for just £260 so this time we believed it would do a thousand times better and it did not disappoint.”

1936 Bentley 4.5-Litre Vanden Plas Tourer

He added: “This Bentley is so unusual because it was assembled in the mid 1930s using a chassis and mechanical parts which dated from no later than 1931.”

“Only the body was freshly made when the car was assembled and sold as a new car in 1936. The W.O. Bentleys made from 1919 to 1931 are far more valuable than the Derby Bentleys which followed from 1933 to 1940. The car was accepted as a W.O. Bentley because its chassis and mechanicals were all made during the W.O. era.”

Porsche Cayenne Coupe

Porsche Cayenne Coupe revealed: the acceptable alternative to a BMW X6

Porsche Cayenne CoupeThe Porsche Cayenne Coupe is another addition to the burgeoning coupe-SUV sector. It aims to be more focused than a Mercedes-AMG GLE Coupe and less visually offensive than a BMW X6. It is on sale in the UK now, with prices starting from £62,129.

Derived from the third-generation Cayenne five-door, the Cayenne Coupe keeps the same rear doors but grafts on an entirely new rear section. It is more curvaceous and, with the roofline falling away towards the rear, “more dynamic,” said Porsche styling VP Michael Mauer.

Porsche Cayenne Coupe

The looks “position it as the most sporting-looking model in the market segment,” he explained.

Overall, it is 20mm lower, and both the windscreen and A-pillar are shallower than a normal Cayenne five-door. This is a comprehensive, no-expense-spared restyling job.

Porsche Cayenne Coupe

Rear doors are redesigned to blend in with both the roofline and rear wheelarches. The latter have swollen by 18mm, giving the car a much more muscular stance.

There’s a visual trick here, too: the rear number plate has been moved down into the rear bumper, making it seem lower to the ground.

Porsche Cayenne Coupe

The Cayenne Coupe also has not one, but two rear spoilers. A fixed roof spoiler sits above a new adaptive spoiler positioned on the leading edge of the bootlid.

It equips the car with active aerodynamics – or, in Porsche parlance, Porsche Active Aerodynamics: PAA.

Porsche Cayenne Coupe

As on 911 coupes, the spoiler extends at speed, stretching out an ample 135mm at speeds of 56mph and above, reducing rear-end lift without affecting fuel consumption at slower speeds. We assume there’s an override button for inner city posing.

There are two choices of roof as well: a 2.16 square metre panoramic fixed glass roof or optional contoured carbon fibre as pictured here. Yes, you have seen it before: it’s like the one on the 911 GT3 RS.

Porsche Cayenne Coupe

The carbon roof comes as part of a series of three ‘lightweight sports packages’.

These also throw in lightweight 22-inch GT Design alloys, carbon and Alcantara interior styling, plus retro-style seat centres in classic checked fabric.

Porsche Cayenne Coupe

Porsche says the Cayenne Coupe is a four-seater, with chunky sports seats in the front and bucket-style seats in the rear.

Passengers sit 30mm lower in the back, so there’s still ample headroom despite the plunging roof.

Porsche Cayenne Coupe

Behind is a 625-litre boot, which expands to 1,540 litres with the rear seats folded.

Porsche Cayenne Coupe

Engines? Pick from a 340 horsepower 3.0-litre V6 turbo in the base Cayenne Coupe, or a 550hp 4.0-litre twin-turbo V8 in the Cayenne Turbo Coupe.

The base car does 0-62mph in 6.0 seconds, or 5.9 seconds if you go for one of the lightweight packages (yes – it really does have an effect). Top speed is 150mph, CO2 emissions are 212-215g/km and fuel economy is 22.2-23.9mpg.

Porsche Cayenne Coupe

The Cayenne Turbo Coupe does 0-62mph in just 3.9 seconds, will blastto 177mph, chews through fuel at a rate of 20.2-20.8mpg, and emits 258-261g/km CO2 (all WLTP figures).

Porsche is taking orders for the new Cayenne Coupe now, with first deliveries expected at the end of May. The V6 is priced at £62,129, with the Cayenne Turbo Coupe marking quite a jump to £104,729.

Naturally, both are well equipped: 20-inch alloys, front and rear Park Assist, reversing camera, Porsche Active Suspension Management (PASM) and the Sport Chrono Package are all standard. And you can, of course, spend much, much more once you hit the options list…

1 in 5 Londoners ‘have no choice but to own a car’

Own a car in London

One in five Londoners feel they have no choice but to own a car to get around, according to figures released by London Assembly Green Party Member, Caroline Russell.

This flies in the face of the Mayor of London’s ambitious plan to persuade Londoners to reduce car use, with Sadiq Khan seeking to reduce the capital’s dependency on the automobile. In 2017, the Mayor said he wanted 80 percent of journeys to be made using public transport, cycling or walking, with the aim of reducing car journeys in London by three million a day by 2041.

But while the one in five figure appears to be rather stark for central London, the picture is even worse in outer London, where 25 percent of people say they feel ‘forced’ into car ownership.

Caroline Russell said: “Being forced to have the extra expense of a car because you’re left without an alternative should be an alarm bell to the Mayor who is encouraging Londoners to ditch dirty vehicles – but they need convenient and close public transport to use instead. 

“For people who feel they have no other option than to own and run a car is a sad situation. For the Mayor to reach his target for journeys made by public transport, walking or cycling – he needs to help these Londoners first.

Cycling in London

“Walking and cycling are the best ways to travel – I use a bike to get to work every day and I’d like every Londoner to have this option. Much more work needs to be done to reduce road danger and make the streets pleasant and safe for people to walk and cycle.

“Outer London has the biggest potential for people choosing other ways to travel instead of their cars – the Transport Committee has continually recommended improvements to the bus network in outer London but progress is painfully slow.”

Last year, Caroline Russell published a damning assessment of the Mayor’s pledges, claiming his plan to “triple protect cycle lanes” and deliver “a mini-Holland for every London borough that wants one” was showing “little sign of being met”.

One Londoner told Caroline: “To be honest, I don’t think the Mayor is doing anything on anything, not just cycling. We have a national problem where drivers get inside their metal box and believe that everyone should get out of their way.”

Car tax crackdown: 9,000 clamped in a month

car tax crackdown

The DVLA has clamped nearly 9,000 vehicles since it launched a campaign to crack down on untaxed vehicles at the end of February.

An enforcement team is targeting the 11 locations where vehicle tax evasion is highest, with London, Northern Ireland, Birmingham, Manchester and Glasgow named as five of the country’s hotspots.

Bethan Beasley, DVLA’s senior leader of enforcement partnerships, said: “As well as the hard work we’re doing out on the roads every day, we’re running local advertising in each of the regions including radio, printed publications, poster sites, websites and on social media.

“All of these activities together are designed to make the driving public think again if they’re considering not taxing their vehicle.”

The DVLA is using a giant clamp to ram home the message, parking a Volkswagen Golf in city or town centres to gauge the reaction from the general public. One member of the public said: “Pay your tax – it’s as simple as that. There’s no excuse is there, really?”

“Alexa, is my car taxed?”

It really is that easy. A vehicle can be taxed online 24 hours a day, and you can even use Amazon Alexa or Google Home to check if your vehicle tax is up to date.

Last year, the DVLA took enforcement action on around 464,000 vehicles in the 11 tax evasion hotspots. Punishments include financial penalties, court action, clamping and the loss of a car.

Bloodhound LSR

Bloodhound land-speed record project moves to new home

Bloodhound LSRIt looks like full-speed ahead for the Bloodhound land-speed record (LSR) attempt, with the news that the company has opened new headquarters in Gloucestershire.

This follows a disastrous end to 2018, with the project plunging into administration in October, before being axed in December when attempts to find a backer appeared to reach a dead end. But thanks to a Yorkshire-based investor called Ian Warhurst, the 1,000mph car was given an 11th-hour reprieve.

Going under a new name of Bloodhound LSR, the programme has been completely rebranded, with the famous car given a new red and white livery. A freshly assembled team will join the jet- and rocket-powered car at its new home at SGS Berkeley Green University Technical College (UTC) on the Gloucestershire Science and Technology Park.

‘Starting with a clean slate’

Bloodhound

Speaking at the opening of the new HQ, Ian Warhurst said: “Since buying Bloodhound from the administrators last December, the team and I have been overwhelmed by the passion and enthusiasm the public have shown for the project.

“Over the last decade, an incredible amount of hard graft has been invested in the project and it would be a tragedy to see it go to waste.
 
“Starting with a clean slate, it’s my ambition to let Bloodhound off the leash see just how fast this car can go. I’ve been reviewing the project and I’m confident there is a commercial business proposition to support it.

“I’ll provide robust financing to ensure there is cash flow to hit the high-speed testing deadlines we set ourselves.”

Bloodhound LSR driver Andy Green

Ian is joined by driver and current land speed record holder Andy Green (pictured above), engineering director Mark Chapman, chief financial officer Rick Sturge, operations director Martyn Davidson, commercial director Ewen Honeyman, along with many of the original mechanics and technicians.

‘A very hard fight’

Former Bloodhound CEO Richard Noble said: “It was a very hard fight to create the Bloodhound car, the largest STEM programme in the UK, the public engagement programme and the 1,000 man year desert preparation.

“Our weakness had always been finance and now after Administration, with Ian Warhurst the team finally has the financial support it needs to drive forward with confidence and achieve what we set out to do nearly 12 years ago.”

Bloodhound LSR is looking for sponsors to help to the project to the next phase, with the dates of high-speed test runs to be announced “once operational and logistics planning is complete”.

The objective is to break the world land-speed record, which is currently 763.035mph. Bloodhound is targeting 1,000mph.

McBrilliant: McLaren Glasgow is named best European retailer

McLaren Glasgow

McLaren Glasgow has been named McLaren European Retailer of the Year 2018, seeing off seven other UK dealers and European centres from as far afield as Stockholm and Riga.

It’s the third time Britain’s most northerly Macca retailer has scooped the prestigious prize, with the award claimed by McLaren Glasgow in its first year of trading in 2015, then again in 2016. The retailer also won the Global award in 2015.

In 2018, McLaren Beverly Hills lifted the Global crown, beating four regional finalists from Taipei, Mexico and Glasgow.

McLaren Glasgow European best

David Gilbert, managing director of McLaren Automotive in Europe, said: “I would like to congratulate McLaren Glasgow on claiming its third McLaren European Retailer of the Year award.

“McLaren Glasgow continues to set high standards in marketing, customer service and aftersales in addition to exemplary sales performance. This achievement is testament to the team’s commitment and I look forward to working together to continue this success in 2019.”

Other UK locations include Ascot, Birmingham, Bristol, Hatfield, Leeds, London and Manchester, plus a new retailer in the New Forest. 

No matter where you are in the UK, we suspect some of the terrific driving roads situated just north of Glasgow make the Scottish dealer a tempting location for McLaren’s most hardcore driving enthusiasts.

Service your McLaren, head north, enjoy empty roads, and return home feeling energised. Job done.

Pocket rockets: the best junior hot hatchbacks

Small and mighty: these are our favourite junior hot hatches

Pocket rockets: the best junior hot hatchbacks
Today’s hot hatches offer a level of performance once reserved for high-end sports cars, while some even dare to deliver their fun through all four wheels. But that doesn’t mean the junior hot hatch is any less relevant today than it was 20 years ago. Here, we list some of our favourite hot hatches, including a few classic heroes from days gone by.

Volkswagen Up GTI

Junior Hot Hatches

Right now, we reckon the Volkswagen Up GTI is the best junior hot hatch you can buy. It’s not especially quick – the 0-62mph time of 8.8 seconds feels decidedly old-school – but thanks to its characterful soundtrack, the ‘wheel at each corner’ design and a willingness to hustle along a B-road like a terrier after a ball, it’s terrific fun. Yours for as little as £14,315.

Search for a used Volkswagen Up on Auto Trader

Volkswagen Lupo GTI

Pocket rockets: the best junior hot hatchbacks

Here’s one they made earlier. The Volkswagen Lupo GTI was never a big seller in the UK – it was too expensive, for a start – but it’s now well on its way to classic status. It feels even more old-school than the Up GTI, courtesy of its 1.6-litre naturally aspirated petrol engine and ‘golf ball’ gear knob. You’ll need to part with at least £5,000 for a good one, but cherished examples can fetch considerably more.

Search for a used Volkswagen Lupo on Auto Trader

Skoda Citigo Monte Carlo

Junior Hot Hatches

On the face of it, the Citigo Monte Carlo might appear to be a case of style over substance – it does gain a lowered suspension, mind – but this thing is an absolute hoot to drive. Prices start from a little over £11,500 for the three-door. Pound for pound, we reckon it’s one of the most rewarding cars you can buy.

Search for a used Skoda Citigo on Auto Trader

Citroen AX GT

Pocket rockets: the best junior hot hatchbacks

James May once described the Citroen AX GT as the best car in the world, but did concede that it would probably kill you in a crash. But the GT’s lightness was its strength, with the AX capturing the essence of what makes a great junior hot hatch. After years in the doldrums, the world is waking up to the brilliance of the AX GT. Just in time, too, because there are around 40 on the road, with a further 200 listed as SORN.

Search for a used Citroen AX on Auto Trader

Suzuki Swift Sport

Pocket rockets: the best junior hot hatchbacks

The current Suzuki Swift Sport must have exceedingly strong shoulders because it has a formidable reputation to uphold. The fact is, there hasn’t been a bad Swift Sport, whether you opt for the original five-speed version (pictured) or the slightly more grown-up second-generation model. The new Swift Sport trades the naturally aspirated engine for a turbocharged motor and the result is an even more grown-up take on the old-school recipe.

Search for a used Suzuki Swift on Auto Trader

Fiat Panda 100HP

Pocket rockets: the best junior hot hatchbacks

Some would claim, especially those with a fondness for cars with an Italian flavour, that the Fiat Panda 100HP is the best junior hot hatch of the new millennium. It’s fun at any speed, practical, great to look at, and cheap to insure. Sure, you’ll need your chiropractor on speed dial to cope with the ride quality, and the steering is over-assisted, but the pros outnumber the cons. Buy one, then try to stop smiling.

Search for a used Fiat Panda on Auto Trader

Daihatsu Charade GTti

Pocket rockets: the best junior hot hatchbacks

Nobody does small and mighty quick like the Japanese. The Charade GTti was Daihatsu’s high-tech answer to the European hot hatches of the day, packing enough power to punch above its weight. The tiny 993cc three-cylinder turbocharged engine delivered 99bhp, or 100bhp per litre, making it, at the time, the most powerful 1.0-litre production car in the world.

Daihatsu Charade Turbo

Pocket rockets: the best junior hot hatchbacks

Somebody at Daihatsu must have believed that a USP was a shortcut to success. The previous generation Charade Turbo was billed as world’s smallest turbocharged car, with its 993cc delivering a familiar three-pot soundtrack. In its day, the Charade was a proper giant-killer, with a bargain price tag to boot. Try finding one today, mind.

Lancia Y10 Turbo

Pocket rockets: the best junior hot hatchbacks

If the Charade Turbo was the world’s small turbocharged, the Lancia Y10 Turbo could take the crown in Europe. The Y10 was positioned as a luxury and avant-garde supermini, with the Turbo designed to add some power to its undoubted flair. Badged as an Autobianchi in Italy, the Y10 was never a big seller in the UK, but its Brazilian-built 1,049cc turbocharged engine meant that it went head-to-head with the Charade in the battle for niche supremacy.

Fiat Uno Turbo

Pocket rockets: the best junior hot hatchbacks

The Fiat Uno Turbo might scream injustice at being labelled a ‘junior’ hot hatch, as it’s more than capable of holding its own against the heavyweights of the breed. Fiat left it late before joining the rapid hatchback party, but it was worth the wait, with the 1.3-turbocharged engine combining with an impressive chassis to create a terrific all-rounder.

Peugeot 205 XS

Pocket rockets: the best junior hot hatchbacks

Every sorcerer needs an apprentice. Every stage performer needs an understudy. The Peugeot 205 XS will forever live in the shadows of its more illustrious – and increasingly expensive – sibling, but dismiss this upstart at your peril. It shares much in common with the AX GT – most notably the 1,360cc engine – offering a barrel-load of giggles in a wonderfully simple package.

Renaultsport Twingo

Pocket rockets: the best junior hot hatchbacks

OK, so it turns out they do make ‘em like they used to. If you’re left feeling disappointed that the new Twingo GT isn’t quite the pocket-size Porsche 911 you hoped it would be, the outgoing Renaultsport version will leave you rivalling the Cheshire Cat for grinning supremacy.

Daihatsu Cuore Avanzato TR-XX R4

Pocket rockets: the best junior hot hatchbacks

We owned one of these tiny tearaways and christened it ‘the box of frogs’. That tells you all you need to know about this fun-size, Japanese entertainer. Mad and magnificent.

AMC Gremlin X

Junior Hot Hatches

Here’s another American wildcard: the AMC Gremlin. At the time, the US car industry was waking up to the fact that young Americans quite fancied a low-cost, cheap-to-run and stylish car. Brilliantly, American Motors decided to add a V8 option, which must have been lively in a lightweight, rear-wheel-drive car. Oh, and we know that strictly speaking, a hot hatch should be front-wheel drive.

Suzuki Ignis Sport

Pocket rockets: the best junior hot hatchbacks

Suzuki built the Ignis Sport to enable it to go racing, which is something it did to great effect in the Junior World Rally Championship. Which makes the Ignis Sport a junior hot hatch with genuine pedigree. It also has yellow fishnets in the head restraints. Perfect.

Ford SportKa

Pocket rockets: the best junior hot hatchbacks

Some cars just look right. Step forward the Ford SportKa, which wears its junior hot hatch credentials with pride, right down to a reversing light that resembles a centre exhaust. Its 1.6-litre engine delivers just 94hp, a figure that seems unfathomable in the context of today’s turbocharged city cars and superminis, but the SportKa is a willing entertainer and a proper fast(ish) Ford.

Nissan Micra 160SR

Junior Hot Hatches

“Put your cynicism on hold for a second – this is a genuinely fun little car.” Not our words, Carol. The words of Richard Meaden in Evo magazine. You know you want it. No, really, you do. Amazingly, these things start from as little as a grand. Now you’re tempted.

Toyota Yaris GRMN

Pocket rockets: the best junior hot hatchbacks

With a £26,295 price tag and a supercharged engine producing 212hp, the Toyota Yaris GRMN edges close to full-fat hot hatch territory rather than a junior plaything. Our man Tim Pitt reckons it offers “plenty of smiles per mile” and that Toyota has “transformed an ordinary car into an extraordinary one”. High praise.

New cars SLAMMED in keyless entry security test – but industry has ‘serious concerns’

Keyless entry car key fobTesting agency Thatcham Research has developed a new vehicle security test to highlight keyless entry vulnerabilities – and six of the 11 brand new cars tested have been ranked as ‘Poor’.

A seventh car, the Suzuki Jimny, was dammed as ‘Unacceptable’ in the new 2019 Thatcham Research Security Rating – despite NOT having a keyless entry system.

However, the car industry has already fought back, with Society of Motor Manufacturers and Traders (SMMT) chief executive Mike Hawes expressing “serious concerns about this new consumer guidance system”.

The categories in Thatcham’s new vehicle theft test are Superior, Good, Basic, Poor and Unacceptable.

Thatcham Research Security Rating

Car (2019 model year) Security Rating
Audi e-tron Superior
Ford Mondeo Poor
Hyundai Nexo Poor
Jaguar XE Superior
Kia Proceed Poor
Lexus UX Poor
Mercedes-Benz B-Class Superior
Porsche Macan Poor
Range Rover Evoque Superior
Suzuki Jimny Unacceptable
Toyota Corolla Poor

The new Thatcham car security test has been created in response to rising vehicle thefts. It focuses on keyless entry and keyless start vulnerabilities, exploited by car thieves in the so-called ‘relay attack’ technique.

“We’ve seen too many examples of cars being stolen in seconds from driveways,” said Thatcham Research chief technical officer Richard Billyeald.

Any vehicle tested in the new Thatcham Research Security Rating that has a vulnerable keyless start system “will automatically not achieve the best rating”.

Every car in the first round of tests was assessed with a keyless go system, even if it was optional. Ironically, said Billyeald, most of the cars that received a ‘Poor’ rating would have achieved at least a ‘Good’ score had their keyless entry systems not been susceptible to the Relay Attack.

Audi, Jaguar, Land Rover and Mercedes-Benz were, in contrast, praised by Thatcham. Their keyless entry systems either have the latest, more secure wireless technology, or use key fobs that go to sleep when idle. “This demonstrates that there are solutions and fixes to the problem.”

‘Signpost to thieves’

Car thief

The SMMT has responded by arguing Thatcham’s new consumer guidance system has been developed in isolation – and is at odds with the organisations’ own insurance classification.

“It does not compare like with like,” said Hawes, “it confuses rather than simplifies a very complex issue and will not help consumers”.

Worryingly, argued Hawes, the new system could actually give a signpost to thieves that could increase the risk of targeted criminal activity.

“This is not the rigorous professional approach to evaluation that industry has come to expect from Thatcham.”

Ferrari tops 2019 Formula 1 sponsorship table

Ferrari already top of the Formula 1 sponsorship podium for 2019

Ferrari tops 2019 Formula 1 sponsorship table

Mercedes-AMG may have taken victory in the 2019 Australian Grand Prix, but title rivals Ferrari celebrated corporate success before the season even began.

That is the message from sports market intelligence company Sportcal, who have examined the sponsorship situation for all ten teams competing in F1.

Scuderia Ferrari took a triple crown, with the greatest number of sponsors, highest total revenue, and the top-paying title sponsor.

Ferrari tops 2019 Formula 1 sponsorship tableWhat makes Ferrari’s success more impressive is that the logo of title partner, Philip Morris International, is hardly seen on the car throughout the year.

The tobacco giant has sponsored the team with the Marlboro brand since 1995, and has continued to do so despite tobacco sponsorship being banned outright from the sport since 2006.

For 2019 it uses the ‘Mission Winnow’ brand on Ferrari’s race cars, which is meant to reflect the changes being made at the tobacco company. Regardless of the name, it still brings in an estimated $160m (£121m) according to Sportcal.

Ferrari tops 2019 Formula 1 sponsorship tableThe money from Philip Morris International takes Scuderia Ferrari’s total estimated sponsorship revenue to an astonishing $255 – 285m (£193 – 215m).

This is substantially ahead of championship rivals Mercedes-AMG, who have an estimated revenue of $135 – 165m (£102 – 125m). Red Bull Racing feature in third for total sponsorship income, bringing in $110 – 140m (£83 – 106m).

Despite the lack of a main title sponsor, McLaren manage to take fourth in the sponsor monies table, with an estimated income of $90 – 120m (£68 – 91m).

Ferrari tops 2019 Formula 1 sponsorship tableAt the bottom of the list are Haas who, despite bagging Rich Energy as a title sponsor for 2019, are believed to be taking home just $30 – 50m (£23 – 38m) in sponsorship revenue. Haas is noted to have just 10 sponsors for 2019 – the least of any team.

Instead, the outfit originally founded by Vijay Mallya has become SportPesa Racing Point. Despite the troubles suffered by Force India during 2018, the new team has attracted 30 sponsors, but only $45 – 75m (£34 – 57m) in revenue.

This places it level for sponsorship income with Alfa Romeo Racing, who have renamed the established Sauber team completely for 2019, following a sponsorship deal which began in 2018.

Ferrari tops 2019 Formula 1 sponsorship tableWhilst Williams Racing may be struggling on track with a dismal performance in the Australian Grand Prix, they can at least find solace in their financial situation.

Sportcal’s estimate of total revenue from sponsorship of $90 – 105m (£68 – 79m) places Williams in the middle of the pack. New lead sponsor Rokit accounts for $20m (£15m) of that money.

Regardless of the action on the track, seeing teams attracting and retaining sponsorship is vital to the success of Formula 1.

The sport is facing competition from new championships such as Formula E,  along with the battle to generate interest amongst younger motorsport fans.