
The Global 500 – the annual report on the world’s most valuable brands – has been revealed for 2019 by Brand Finance. Who holds the top spot, then? Apple? Google? Wrong. It’s a brand from the automotive industry: Ferrari.
That’s right, Ferrari is officially as the world’s strongest brand, period. It scored a 94.8 out of 100, with an AAA+ rating. That’s an increase of 3.3 points from 91.5 last year, allowing it to overtake McDonald’s, Coca-Cola, Lego and Disney. It previously held first place in 2014.
How do you work out the strength of a brand?
A multitude of factors play into the strength of a brand. Brand Finance looked at marketing investment, stakeholder equity and business performance. By these measures, Ferrari joins just 14 other brands in this year’s Global 500 that receive an AAA+ rating.
It’s not just Ferrari’s cars that reinforce its status. A global brand of merchandise, theme parks and a hotel fortify the marque’s presence and public awareness of it, without damaging its appeal as a luxury motor manufacturer.
Ferrari’s brand strength has strengthened its value, too. This year, the company is 27 percent up, with an $8.3 billion valuation.

“As the world’s foremost luxury carmaker, Ferrari has an unparalleled level of brand recognition, upholding excellence for design and innovation,” said David Haigh CEO, Brand Finance.
“The prancing horse logo is a perfect symbol of the brand’s strength and vitality as it plans new models and reaches outside the auto industry.”
Other luxury automotive brands also carry major consumer appeal. Both BMW and Porsche get AAA brand strength ratings.
Chevrolet has announced four special edition versions of the
Rather than limiting the Drivers Series cars to just one Corvette model, the design packages can be applied to 2019 1LT, 2LT, 3LT, and Grand Sport cars. It’s simply a case of picking which colour scheme appeals the most, or who your favourite Corvette driver is, from the four options:
Specifying anew Corvette as a Drivers Series car will add $4,995 (£3,780) to the basic price of 1LT and 2LT trims, and $5,995 (£4,540 for the 3LT trimmed ‘Vette.

If you’re a 
Almost 110,000 vehicles were seized by police during 2018, being confiscated where drivers failed to
Of the 13,000 seized vehicles found to belong to finance companies, a plethora of supercars and luxury motors were amongst those recovered.
Of greatest concern is that the value of leased or financed cars seized has risen by £28 million compared to 2017. A total of £122 million marks the highest amount ever recovered in the ten years Crushwatch has been in operation, pointing to a worrying trend.



The Dacia Sandero five-door supermini has, for years, held the title of 




