Porsche is the automotive brand with the best customer service, according to motorists across the UK.
A new report by customer insight specialist Reputation has analysed the nation’s leading car marques, ranking them based on the online reviews left for dealerships.
Reputation’s report found that luxury car dealers receive nearly three times the proportion of one-star reviews as the overall average.
As such, Porsche’s performance was actually an outlier, with new-entrant Chinese manufacturers demonstrating a more consistent level of customer service than other premium German brands.
Around one in 10 of the reviews left online for luxury car dealerships is a one-star rating, versus only one in 25 for those representing Chinese marques.
Customers gave Chinese dealerships an average score of 4.78 out of 5 stars, compared with around 4.45 for established luxury car brands.
New Chinese car brands building trust
The sister Omoda and Jaecoo brands claimed third place in Reputation’s UK automotive rankings, with parent marque Chery in fifth position.
Notably, the performance of Chinese marques was not skewed by a limited number of reviews. On the contrary, Reputation noted that Chinese car dealerships received 31,904 reviews: more than the number recorded for volume-selling German brands.
Omoda and Jaecoo earned a maximum five stars in 95.5 percent of all reviews left for its 63 UK dealership sites.
More established car manufacturers completed the top five positions, with Kia in second place and Hyundai fourth. The two related marques have both built strong reputations on the back of their long vehicle warranties.
Skoda was the most-improved brand for 2026, jumping to seventh place – up from 16th in last year’s survey. This follows the introduction of the company’s new ‘Human Touch’ strategy, aimed at being more proactive about customer service.
Porsche Centre Teesside leads the way
Reputation’s analysis also established the best-performing individual car dealerships across the UK.
Porsche Centre Teesside, located in Stockton-on-Tees, was ranked in first position – scoring an impressive 971 out of 1,000.
Meadens Christchurch, an Omoda and Jaecoo dealership, finished in second place, with Bowker Preston Chery taking third place.
“Car buyers rarely complain about the car,” said Joe Burton, CEO of Reputation. “They complain when what they were told doesn’t match what happened, whether it’s a repair that runs late or a call that’s never returned.
“This year’s leaders go beyond simply responding to reviews. They treat customer feedback as business intelligence, bringing together reviews, listings, social conversations and surveys to understand what drives trust, then acting on it across sales, aftersales and marketing.
“In a market where buyers increasingly ask AI who to trust, that is what earns the recommendation.”
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