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Urus SUV propels Lamborghini to new sales record

Lamborghini Urus Super SUV

Lamborghini registered 8,205 new cars in 2019 – and the Urus SUV accounted for 61 percent of sales.

To put that another way, Lamborghini sold nearly 5,000 Urus models last year. That almost equals the company’s entire sales volume in 2018. It’s easy to see why so many companies are keen to expand their SUV portfolio.

Whatever your views on the Urus, the success of the SUV will ensure that Lamborghini is able to continue building wild supercars and crazy hypercars.

Last year represented the ninth successive year of growth and a new sales record for the Italian firm. The company has 165 dealers serving 51 countries, with sales up in the three key regions.

The most significant upturn was in Asia Pacific, where sales rose by 66 percent to 2,162 units. Next up was America, where sales of 2,837 units represented a 45 percent upturn. These figures were dwarfed by the 3,206 sales volume in the EMEA (Europe, Middle East, Africa) region, although the increase was a more modest 28 percent.

The United States remains the marque’s biggest market (2,374 units), followed by the Chinese mainland, Hong Kong and Macau (770 units). In the UK, 658 new Lamborghinis found homes in 2019.

Not that the Urus can take all of the credit. The Huracan – Lamborghini’s most successful model to date – sold 2,139 units. In 2019, Huracan number 14,022 rolled off the line, surpassing the sales of the Gallardo in just five years. Its predecessor was on sale for a decade.

‘Unprecedented historic highs’

Automobili Lamborghini Italy

Commenting on the sales figures, Stefano Domenicali, chairman and chief executive officer of Automobili Lamborghini said: “The year 2019 was the most successful in our history. The team delivered another substantial sales increase, taking us to unprecedented historic highs. In only two years we more than doubled our sales numbers, a success that cannot be overrated.

“This clearly proves the power of our brand and the quality and sustainability of our product and commercial strategy. Our Super SUV Urus sold almost 5,000 units, a number that comes close to our total sales volume in 2018. With new content and new technologies, our V10 and V12 super sports cars models retained their market success.

“Simultaneously, we further increased our high brand awareness, especially with the younger generations, having multiplied our following on social media channels to more than 40 million. All this is a real team achievement and I would like to take this opportunity to thank every single Lamborghini team member for their inspiration and dedication to our brand, as well as our shareholder and group for their continued support.”

Lamborghini Urus review: glutton dressed as Lam

Lamborghini Urus

Remember the furore when Porsche launched its go-faster SUV, the Cayenne, in 2003? Po-faced purists were appalled, yet car buyers were enthralled, and BMW, Land Rover et al soon followed suit. Today, the Cayenne’s popularity means Porsche has effectively become an SUV company that also builds sports cars. Rewind to 1986, however, and it was actually Lamborghini that first put the ‘sport’ into ‘sport utility vehicle’ – albeit with markedly more modest sales success.

Nicknamed the ‘Rambo Lambo’, the LM002 began life as a military vehicle, then was adapted for civilian life. Luxuries included air-con, electric windows and a leather-lined interior. It was almost willfully ugly (picture a Humvee on steroids) and weighed almost three tonnes. Nonetheless, a 450hp 5.2-litre V12, transplanted from the Countach, meant 0-62mph in 7.7 seconds and 118mph flat-out. That’s if you could stomach the single-figure fuel consumption. Just 380 examples were made in seven years.

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Now Lamborghini has another ‘super SUV’, but its fate will likely be somewhat different. The Urus – named after a prehistoric ox – is expected to double annual sales. This, then, is no weapons-grade LM002 replacement. Rather, it’s Lamborghini’s Cayenne: a practical five-seat coupe that’s also near-as-dammit the fastest SUV ever made.

Lamborghini Urus

How fast? Well, thanks to a 650hp 4.0-litre V8, the 2,197kg Urus blasts to 62mph in 3.6 seconds. That’s a lot quicker than any Countach. The twin-turbo engine drives all four wheels via an eight-speed gearbox, which has long, racer-style shift paddles, while the brakes are mighty carbon-ceramics with 10-piston front calipers. Opt for full ‘rap video’ spec and the alloys measure a steamroller 23 inches.

Indeed, everything about the Urus is super-sized; its footprint is larger than a Range Rover. Fortunately, sharp-edged styling and a long, tapering roofline disguise its bulk. The hungry front air intakes look fabulously aggressive and the swollen wheelarches are a riot of intersecting angles. In the dazzling Giallo Auge yellow, it turns as many heads as an Aventador.

The interior looks quite muted by comparison. There’s the trad-Lambo ‘bomb switch’ start button and Manga-style graphics for the TFT dials, but the two large touchscreens – for media and climate control – come from Audi. Slick and straightforward to use, they’re nonetheless prone to grubby fingerprints. The back bench will comfortably fit three adults, or you can opt for two individual rear chairs. Be warned the latter don’t fold down, though, which reduces maximum luggage space from 1,596 litres to 616 litres in four-seat guise.

The V8 ignites with a bassy throb antithetical to the maniacal yelp of most Lamborghinis. And while the firm’s V10 and V12 motors thrive on high-rev hysteria, the Urus counters with titanic torque: 627lb ft from just 2,250rpm. That makes it easier and more relaxing to drive, as per its SUV remit. Your passengers will doubtless appreciate such newfound civility, too. Me? I can’t help mourning the life-affirming sound and fury of Sant’Agata’s supercars.

Lamborghini Urus

With all that oomph, plus permanent four-wheel drive, active roll stabilisation and rear-wheel steering, the Urus serves up startling cross-country pace. Switch into Sport or Corsa (Race) modes and the suspension stiffens, sharpening the car’s responses without ruining the ride. The steering is well-weighted and the chassis feels planted and benign. You can even go off-road provided you change the tyres. Good news for Russian and Middle Eastern markets, where it will chalk up many sales.

Confession time: I was one of those Porsche diehards who complained about the Cayenne, and part of me feels the Urus isn’t a ‘proper’ Lamborghini either. However, it’s an accomplished all-rounder with more performance and presence than any other SUV on sale. And that, I suspect, is precisely what buyers will want.

Price: £165,000

0-62mph: 3.6sec

Top speed: 189mph

CO2 G/KM: 279

MPG combined: 22.3

Lamborghini Urus: in pictures

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Lamborghini Huracan Evo Spyder review: the sound and the fury

Lamborghini Huracan Evo Spyder

Two months ago in Sant’Agata Bolognese, a village near Italy’s supercar mecca of Modena, a Lamborghini Huracan was wrapped in protective plastic and loaded aboard a truck. The car itself – a grey coupe bound for South Korea – was nothing unusual. But Huracan number 14,022 had made history: eclipsing its Gallardo predecessor to become the best-selling Lamborghini of all time.

To put that number into perspective, Lamborghini built just 6,514 cars in its first 27 years. From the 350 GT in 1963 to the final Countach Anniversary in 1990, that’s an average of 20 a month. At around 260 a month, the Huracan is mass-produced by Sant’Agata standards. However, unless you’re a parking valet at the Dorchester, the littlest Lambo remains a rare sight. For further perspective, Nissan’s mega-factory in Sunderland churns out 1,000 Qashqais every day.

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Now, Lamborghini’s golden goose has received a mid-life makeover, intended to keep it fresh until its replacement – likely a plug-in hybrid – arrives in 2022. The Huracan Evo inherits the 640hp engine from the Performante, plus rear-wheel steering, a downforce-boosting ducktail and an adaptive dynamics system called LDVI. Inside, the dated infotainment has been binned for a touchscreen with gimmicky gesture control (flick a V-sign to raise or lower the volume) and far-more-useful Apple CarPlay. There’s still no Android Auto, though.

Lamborghini Huracan Evo Spyder

You’ll have spotted this Evo is the soft-top Spyder, with a fabric roof that retracts in 17 seconds at up to 31mph. With an extra 120kg of body bracing, it’s slightly slower than the coupe (3.1sec vs. 2.9sec to 62mph) and around £16,000 pricier, at £218,317 before options. However, once you hear the fresh-air fury of Lamborghini’s 5.2-litre V10 inches behind your back, details like these cease to matter. The drop-down rear window also lets you enjoy the aural assault with the roof up, and without getting drenched. Perfect for England in November.

That outrageous engine still defines the Huracan experience. In Strada (road) mode it’s surprisingly civil, shifting up early and muting the high-mounted tailpipes to a stentorian growl. Even your grandmother would scarcely raise an eyebrow. But switching to Sport or Corsa (track) unshackles a rottweiler with a ravenous hunger for revs. Unfettered by forced induction, the V10 soars to its 8,000rpm redline, gleefully goading you to go faster. The Lamborghini inhales the road like a rock star snorting cocaine. It’s pure supercar decadence.

Unlike the original car, though, the Huracan’s chassis no longer feels like a supporting act; rear-wheel steering bestows a renewed exuberance and agility. My colleague, who was lucky enough to attend the Evo coupé launch at Bahrain’s Grand Prix circuit, tells me it transforms the on-track handling. Where once there was play-it-safe understeer at the limit, now the Huracan feels poised and playful. I can, um, confirm the rear-steer makes it more manoeuvrable in London multi-storeys, too.

Lamborghini Huracan Evo Spyder

The new Lamborghini Dinamica Veicolo Integrata (LDVI) system also plays its part. It emulates Ferrari’s Dynamic Enhancer, continuously predicting your next move and priming the steering, suspension, transmission and stability systems to suit. You don’t feel it working, but that’s the point. Despite the dartier turn-in, everything seems to coalesce and flow. Compared with pulse-spiking Lamborghinis of old, the four-wheel-drive Hurcan is easy to exploit and enjoy.

Exploit that V10 too much, of course, and, rather like our errant rock star, you could swiftly end up explaining your actions to a judge. Thankfully, the Huracan feels special at any speed: its extravagant styling and shock-and-awe soundtrack make children point, boy racers salute and rev their engines, and strangers strike up conversations every time you stop. That simply doesn’t happen in a Qashqai.

Price: £218,137

0-62mph: 3.1sec

Top speed: 201mph

CO2 G/KM: 338

MPG combined: 19.9

Lamborghini Huracan Evo Spyder: in pictures

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Italian airport has new Lamborghini for planes to follow

Lamborghini Follow Me Huracan

Lamborghini has delivered a new Huracan to Guglielmo Marconi Airport in Bologna. It’s the sixth car the marque has sent to its local airport, for use leading aircraft on the runways.

The ‘Follow Me’ Lamborghini is quite unlike any other Huracan. Designed by Lamborghini Centro Stile, a unique livery covers its Arancio orange body.

Lamborghini Follow Me Huracan

The previous ‘Follow Me’ Huracan was a Grigio silver car with yellow livery. The new one features an Italian flag on each side, split into three ‘Y’ shapes, similar those in the Lamborghini Aventador’s rear lights. 

Over the top, the Italian tricolore features again, along with a chequerboard design on the front and rear haunches. Up front, the Italian green and red colours can be seen on the front air inlets.

Lamborghini Follow Me Huracan

As if a bright orange Lamborghini covered in stripes wasn’t visible enough, there’s also a light bar on the roof. Flashing orange lights make sure pilots never lose sight of the V10 supercar.

Surprisingly, this Huracan isn’t the new Evo model, but a rear-driven LP-580. Slightly different for this specific example are the carbon side skirt inlets and wheels borrowed from the hardcore Performante.

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The Lambo V12 Vision GT is a hypercar you can actually drive

Lamborghini Lambo V12 Vision Gran Turismo

The wild and futuristic Lamborghini Lambo V12 Vision Gran Turismo has been unveiled in Monaco.

It’s the latest in a long line of Vision Gran Turismo cars – PlayStation 4 gamers will be able to download and drive it from spring 2020.

The single-seater uses the V12 powertrain from the equally wild Lamborghini Sian FKP 37, which made its debut at the 2019 Frankfurt Motor Show.

Designed as a tribute to the late Ferdinand Piech – the car bears his initials – the electrified hypercar can hit 62 mph in less than 2.8 seconds, before reaching a top speed of 217 mph.

Just 63 will be built, with each car costing a reported £3 million (almost $3.9 million) each. Predictably, all had been sold before the car was unveiled.

The key difference between the two is that while the Lamborghini Sian is a slice of reality – if you can afford the price – the Lambo V12 Vision Gran Turismo exists only in a virtual world.

Lamborghini Lambo V12 Vision Gran Turismo launch

Although it’s a definite nod to a virtual future, the playable car features a nod to the Marcello Gandini-designed Marzal concept car of 1968 in the form of the hexagon-inspired side windows.

Other features are more contemporary, including the Y-signature for the front and rear lights.

Virtual drivers enter the Lambo ‘like a jet fighter pilot, from the front of the car’, with the driving controls located within the steering wheel. We can’t spot a cupholder for gamers’ to house their can of energy drink, mind.

A Lambo for kids

Stefano Domenicali, Lamborghini chairman and CEO, said: “Lamborghini is a very young brand, and this is why we are here today to present our newest virtual vision in the form of a real model, with a highly futuristic and cool design to be enjoyed by the young generation of racing game and super sports car enthusiasts.”

Mitja Bokert, head of Lamborghini Centro Stile, added: “The Lambo V12 Vision Gran Turismo is created to provide the ultimate virtual car for young fans and gamers, who are ultra-enthusiastic about Lamborghini and its futuristic aspirations.

Lamborghini Lambo V12 Vision Gran Turismo inside

”It is an opportunity for the design talent within Lamborghini to stretch its wings and visualize a car that, like every Lamborghini, is a head-turner and the best driving experience, but also mirrors Lamborghini’s push on future technologies, particularly in the arena of lightweight materials and hybridisation.”

The Lambo V12 Vision Gran Turismo was unveiled at the PlayStation game’s world finals at the FIA Certified Gran Turismo Championships in Monte Carlo.

In pictures: Lamborghini Lambo V12 Vision Gran Turismo

Lamborghini patents revolutionary electric car tech with university

Lamborghini MIT electric car breakthrough

Lamborghini has teamed up with the Massachusetts Institute of Technology (MIT) to develop new supercapacitor technology to dramatically improve range and performance potential. They have patented a breakthrough that achieves just that.

The patent is for a new synthetic material to be used in the construction of supercapacitors. While large-scale production requires further research, the initial results are highly impressive. Energy density (that is, the amount of power that can be stored) can be increased by up to 100 percent. There’s potential, they say, for much more.

How Lamborghini could increase electric car rangeLamborghini MIT electric car breakthrough

In the same way that, broadly speaking, if you increase the cubic capacity (cc) of an engine, power goes up, so too does the energy density of a supercapacitor if you increase surface area within it. This new material does so, allowing much more electric charge exposure, meaning more energy can be retained.

Lamborghini’s first hybrid, the Sian, was revealed at the 2019 Frankfurt Motor Show. As it sits, it utilises the very latest supercapacitor technology, which is mostly used in racing cars. Lamborghini expects these new advances to far outstrip existing technology in the coming years.

Making stronger batteriesLamborghini MIT electric car breakthrough

In addition to working with MIT’s chemistry department on the new material, Lamborghini has also worked with its mechanical engineering department on battery structure. The goal here is to develop batteries that can be integrated into a vehicle’s structure and potentially take load. The performance standards of battery prototypes are being benchmarked against the figures for the Terzo Millennio electric hypercar concept. Talk about chasing the dream… 

“The joint research with MIT fully embodies our values and our vocation for anticipating the future: a future in which hybridisation is increasingly desirable and inevitably necessary,” said Stefano Domenicali, chairman and chief executive officer of Automobili Lamborghini.

Lamborghini Huracan breaks Gallardo production record

Lamborghini Huracan production record

The number of Lamborghini Huracan models built has surpassed the Gallardo to set a new production record. In its ten years on sale, the Gallardo reached 14,022 units, which the Huracan has now passed in five.

Bulls en masse

Lamborghini Huracan production record

Huracan number 14,022 is a grey Evo coupe that’s headed for the Korean market. In the first six months of 2019, Lamborghini delivered 4,553 cars. Of those, 1,211 were Huracans. It was a strange period for the Huracan, as it transitioned from Performante to Evo. 

Performing like that on average for the same period the Gallardo was on sale would see the Huracan reach 24,000 units sold. If the Huracan repeats its performance of the last five years, it’ll reach 28,000 by the time it’s ten, if it lives that long.

At five years old, the Huracan would have to be in production until 2024 to reach the Gallardo’s age when it went out of production. 

Lamborghini Huracan production record

Though the Evo has just been released, it’s still not known exactly how long the Huracan is to last. Hybridisation looms, as the Cyan previewed electrification in the next-generation V12-powered model from the marque.

So far, the Huracan has advanced from the 610hp model, through the rear-wheel-drive 580-2, to the 640hp Performante and now the Evo, with Spyder variants of all of the above in between. 

Lamborghini Huracan production record

The Gallardo was revolutionary for Lamborghini in terms of production. When it was removed from sale in 2013, Gallardos counted for over half of all Lamborghinis ever made.

Until recently and the release of the Urus, the V10 models were Lamborghinis bread-winners. Now, the SUV model is sure to take Lamborghini to new sales heights.

Physicist dad 3D-prints a life-size Lamborghini for his son

3D-printed Lamborghini

A PhD physicist has 3D-printed a Lamborghini Aventador replica as a gift for his son. Sterling Backus had the idea for the project around 18 months ago, during a Forza Horizon 3 gaming session.

Backus told Motor magazine that “he did not need to twist my arm too much” when his son said “loved the Aventador” and asked “if it was possible to build one”.

3D-printed Lamborghini

The car was originally going to be made out of steel on a buck, but 3D printing technology offered a more high-tech solution.

It’s not like Backus has an industrial-sized 3D printer in his garage, though. Rather, he uses a selection of regular Amazon-bought items. To create car-sized panels, he designs small sections, prints them and then glues them together.

For a cohesive ‘single panel’ look, he covers the parts in pre-preg carbon fibre material and vacuum-wraps them. The latter process he learned from YouTube and conducts using tools he bought from a local store.

Bodywork is no good if you’ve nothing to hang it from, though. For a chassis, Backus has a tubular steel frame, complete with Aventador-style inboard coilover suspension.

It’s no carbon tub, but there are concessions to Lamborghini authenticity all the same. Indeed, the rear end is almost indistinguishable.

3D-printed Lamborghini

The lights and rear diffuser seen here are 3D-printed, not original parts. Some actual Lambo bits have been used, though, including windows and the rear-view mirror. Parts from Audi have also been adapted, including the steering wheel and switches in the cabin.

Speaking of the cabin… While the exterior is surprisingly authentic, the cabin is in no danger of being confused for an Aventador. There’s a very basic design, with air pods similar to those you might find in a Pagani.

We suspect the budget bucket seats are comfier than those in an actual Aventador.

3D-printed Lamborghini

Powering the garage-built Aventador is a twin-turbocharged Corvette V8 putting power to the wheels via a Porsche transmission. Hardly a high-revving 6.5-litre V12, but it’ll deliver the poke. Perhaps even more than an actual Aventador.

You must be wondering exactly how much this build is costing. Is it worth it, instead of just buying an actual Lamborghini? Well, the kicker is that the project is expected to cost $20,000, or £16,000.

That’s a fair whack less than the £270,000+ that a real Aventador would set you back. Not to mention the fact that this one replicates the £500,000+ SV version.

Lamborghini sets new sales records in 2019

Urus SUV helps DOUBLE Lamborghini sales in a year

Lamborghini sets new sales records in 2019Lamborghini has set an all-time sales record for the first half of 2019, delivering 4,553 cars. 

Covering the period from January 1 to June 30 2019, the company has seen a staggering 96 percent increase versus to the same period in 2018. 

The number of cars supplied so far this year has already surpassed all deliveries made in 2017, and is already closing in on the 5,750 units sold in the whole of 2018. 

SUVs are the future

Lamborghini sets new sales records in 2019Unsurprisingly, the Urus super-SUV has accounted for a substantial proportion of those increased sales. So far during 2019, some 2,693 examples of the controversial off-roader have been delivered to customers. 

It shows that while the idea of a Lamborghini SUV may upset brand purists, it will undoubtedly aid the long-term financial future of the company. The Cayenne and Macan models at Porsche are testimony to the appetite for hot SUVs. 

The Huracan has seen deliveries totalling 1,211 in 2019, which included early versions of the new Evo. Classic V12 power in the form of the Aventador also accounted for 649 new customers.

Supercars are still selling

Lamborghini sets new sales records in 2019Continuing an established trend, the USA remained the largest single market for Lamborghini sales. Despite concerns about the overall car market, China was the second largest customer, with the United Kingdom in third.

Stefano Domenicali, Lamborghini Chairman and CEO, commented: “Lamborghini continues to be in consistently good shape. Delivering another new all-time high, for the fifth consecutive half-year, confirms the sustainability of our brand, product and commercial strategy. 

Our highly acclaimed super SUV Urus in its first full year of production brings further growth in new dimensions, and our super sports cars also delivered excellent results.”

Paint it any shade you like

Lamborghini sets new sales records in 2019The Urus SUV is so key to the future of Lamborghini that the company has built an all-new paint shop at the Sant’Agata factory for it. 

As part of the ‘Ad Personam’ offering, buyers can create their own unique shade of paint for their Lamborghini, along with custom graphics. 

Lamborghini has invested heavily in new technology, with the paint shop employing artificial intelligence to speed up processes and increase efficiency. And the company has increased its workforce by more than 10 percent since 2017 to cope with the heightened demand. 

Current trends suggest the new employees will be kept very busy in the near future.

Jean Todt’s restored Lamborghini Miura SV is a Retromobile star

Jean Todt Lamborghini Miura SV

Jean Todt has taken delivery of his Lamborghini Miura SV at Retromobile, following a 13-month in-house restoration.

The handover ceremony took place on the Lamborghini Polo Storico stand in the presence of Stefano Domenicali, chairman and CEO of Automobili Lamborghini. The Miura is sharing the stand with a 1966 Lamborghini 400 GT, which is owned by a Canadian collector and undergoing a total restoration at Polo Storico.

This is Lamborghini’s in-house department dedicated to managing the company’s heritage, including the restoration and certification of all Lamborghinis built up to 2001. Polo Storico also reconstructs spare parts for classic Lamborghinis – 200 new code numbers were produced in 2018 alone.

Jean Todt at Retromobile 2019

Jean Todt’s Miura SV was ‘born’ on 11 November 1972 and took the chassis number of a 1968 Miura S that had been destroyed in an accident. It was delivered new to a customer in South Africa, who requested the rather evocative red over gold paintwork. 

The restoration took 13 months to complete, with Polo Storico dismantling the car to verify every tiny detail. In common with previous restoration projects, the team adopted a ‘repair and restore’ policy where possible – replacement parts are the last resort.

To many people, the 380hp SV is the ultimate Miura – the best of the breed. None other than Ferruccio Lamborghini held this opinion, saying the SV was the “definitive and absolute version of the Miura”.

Lamborghini Miura SV at Retromobile 2019

The SV – or Sprint Veloce – was the final incarnation before the Miura moved aside to make way for the Countach. The power upgrade was paired with improved suspension, wider rear arches and new rear lights.

Note, too, the absence of the ‘eyelashes’ – one of the Miura’s most iconic features. Just 150 SVs were built – each one available via special order from the factory.

Lamborghini launched the Polo Storico division in 2015, with Miura chassis #4846 the first car to receive the five-star restoration treatment. Last year, Lamborghini completed the restoration of the ‘astonishing’ Miura SVR.

Lamborghini Miura SV dashboard

Retromobile 2019 opened its doors today and we’re driving to Paris in a Honda NSX to spend a few hours gawping at the finest exhibits. Needless to say, we’ll be making a beeline for Jean Todt’s Miura SV.