The Matchbox die-cast model brand turns 70 this year, and there are big plans in place to commemorate its anniversary.
To mark seven decades since the original Matchbox toy, an extensive range of limited-edition models will be offered for sale.
All the vehicles chosen pay tribute to Matchbox’s heritage. The chosen die-cast vehicles include classic cars from the 1950s, right through to the latest electric SUVs.
Seven decades of history
The new Matchbox models feature platinum details to signify this platinum anniversary. Seven different assortments will honour each decade of the company’s existence, with plenty of fan-favourite models included.
Certain vehicles come from the premium Matchbox Collectors Series, such as the Jaguar D-Type and Porsche 911. These gain extensive exterior details, along with real rubber tyres.
Other highlights include a special-edition Routemaster bus, plus a Porsche 930 Turbo and electric Mazda MX-30 – both with opening doors.
The range of individual 70th anniversary models will be released throughout the year, and will build towards even bigger celebrations in July 2023.
Start small, dream big
The Matchbox story began in 1952, with British engineer Jack Odell. A mechanic during World War Two, Odell crafted a miniature version of a Lesney die-cast steamroller. This allowed his daughter to take a toy to school, which only permitted playthings small enough to fit inside a matchbox.
Such was the response to Odell’s die-cast creation, the Lesney company created more miniature die-cast vehicles. Their small scale, combined with affordable prices, ensured Matchbox became a hit brand in the UK.
Matchbox was eventually purchased by Mattel, owner of the rival Hot Wheels brand, in 1997.
More recently, Matchbox has started a project to ensure all its toys and packaging are made from 100 percent recycled, recyclable or bio-based plastic materials by 2030.
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