The electricity costs for charging the car will be calculated from May 2020 and repaid to the customer at the end of the 12-month period. Energy used will be monitored via the Volvo On Call app.
This offer applies to the entire range of Volvo plug-in hybrid vehicles, including the new XC40 T5 – the most inexpensive model, with prices starting from £41,000.
Plug-in hybrid versions of the S60, V60, S90, V90, XC60 and XC90 are also included.
Volvo is offering the deal to private and business customers, and it’s the company car driver who will receive the refund, not the employer. Volvo says this is to encourage fleet users to keep the hybrid battery charged.
Kristian Elvefors, Volvo Car UK managing director, said: “At Volvo, in keeping with our Swedish roots, we’ve always taken a keen interest in looking after the environment. Our recently stated ambition to become a carbon-neutral company by 2040 shows we are serious about addressing climate change.
“It’s crucial that we help our plug-in hybrid customers understand how they can make the most of their car’s electric potential. So, by meeting their electricity charging costs for a year, we can encourage them to develop the good habit of regularly recharging their car’s battery, as well as saving them money at the same time.”
From next year, new visitors to the Volvo website will be asked whether they want to charge a car with a plug, or not. The company will also introduce new Recharge branding for its growing range of plug-in hybrid and all-electric cars.
Its aim is to reduce tailpipe emissions by 50 percent by 2025 and to become a climate-neutral business by 2040.
The Take Charge free electricity offer is valid for orders placed from 16 October 2019 to 30 June 2020. Customers must keep the vehicle for 12 months to receive the refund.