It might sound like a joke, but electric car manufacturer Tesla has genuinely moved into the tequila market.
The Californian company quietly added the $250 (£190) Tesla Tequila, produced by the boutique Nosotros distillery, to its website last week.
Despite the high price, the enthusiasm of Tesla fans has already seen the limited-edition spirit sell out.
Supercharging the spirit world
Selling alcohol may seem like a surprising move for a car company. It certainly goes against the typical anti-drink driving message.
However, like many of the company’s more radical moments, the idea first came from a tweet by Tesla CEO, Elon Musk.
As an April Fool’s Day joke in 2018, Musk made reference to ‘Teslaquila’ as having caused his inebriation. He later shared mocked-up images of a Tesla-branded spirits bottle.
Slightly more than two years later, the company announced Tesla Tequila, complete with an impressive lightning-shaped 750 ml branded bottle.
None for the road now
Using blue agave, sourced from the Mexican state of Jalisco, the drink is described as “featuring a dry fruit and light vanilla nose, with a balanced cinnamon pepper finish”.
Tesla fans around the world are likely to be disappointed, however. Notwithstanding that the 40% ABV spirit is already sold out, it will only be sold in selected American states.
Those sad to have missed out can console themselves with other Tesla-branded items from the company’s online store.
These range from a $50 (£38) logo sweatshirt, through to a $250 (£190) model of the forthcoming Tesla Roadster. A miniature desktop USB-equipped Tesla Supercharger can also be found amongst the accessories.
Only time will tell as to whether the company will add Tesla-branded shot glasses to the merchandise range…
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