New Porsche website lets you design your own car wrap

Second Skin Porsche livery online

Porsche has launched a ‘Second Skin’ online tool that allows you to see your chosen car in classic motorsport livery – then have it made.

The scope for online creativity is, in fact, even wider than that, with Porsche saying: ‘It will also be possible to implement designs inspired by, for instance, fashion and the arts’.

Previously discontinued colours from Porsche will be available, and company will collaborate those in the car-wrapping industry, including artists, design studios, foil providers and vinyl paint manufacturers. The website will be up and running in July.

“As the livery segment is a very fragmented market, we have created a central port of call with Second Skin to guarantee quality and offer a comprehensive approach to finding a solution,” said Simon Weiss of Porsche Digital.

“For this reason, the entire design and ordering process is fully processed in Second Skin: customers select the vehicle model and design it independently or as part of a consultation to obtain a non-binding offer and finish the order online.”

Second Skin Porsche livery onlineThe poster car for the project is a 911 RSR that’s due to compete at Le Mans this coming weekend (June 15-16). It features a design by pop-art artist Richard Philips that combines three of his most popular works.

“We wanted to use the project in Le Mans to demonstrate what we can do in terms of automotive design and that there are no limits to the imagination with Second Skin,” said Florian Rothfuss, director of Porsche Digital.

“The greatest challenge was to apply a three-part image on a vehicle. We are also very happy with the result because the effect of the colours is unique.”

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