UK motorists have little interest in unnecessary in-car technology, according to a new survey by budget brand Dacia.
More than three-quarters (78 percent) of the 2,000 drivers asked said they simply want technology that makes life easier.
The research found 76 percent believed too many high-end features cause confusion when driving.
Nearly two-thirds (61 percent) also thought extra tech simply added to the cost of buying a new car.
Say ‘no’ to button bashing
Around a third of drivers think too much tech is fitted to cars in the first place. And 69 percent reckon in-car technology has become too complicated.
Despite car manufacturers fitting ever more gadgets, the study found only 40 percent of them are regularly used.
Those aged between 25 and 34 were most likely to use extra functions. Even then, less than half of all features are used by this age group.
In particular, in-car wi-fi and automatic parking functions were found to be almost universally ignored by drivers. Parking sensors, DAB radio and Bluetooth mobile phone connectivity were the most frequently used.
Decluttering from tech
For those drivers short on in-car tech, parking sensors, a reversing camera and satellite navigation were the most-wanted.
Both the revised Dacia Duster SUV and Sandero hatchback come equipped with a DAB radio and Bluetooth as standard.
Luke Broad, brand director for Dacia UK and Ireland, said: “We believe in providing our customers with everything that is essential, all for the best value – it keeps us faithful to our DNA. Features and technology on our cars should be in line with our customers’ demands so they pay for only what they need.”
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