Audi is the first car manufacturer in the UK to offer customer support via WhatsApp.
Between the hours of 8am and 9pm, Audi E-tron owners can message a dedicated electric car expert. The customer can expect to receive a response within minutes, says Audi.
Customers who have placed an order for an E-tron will be invited to start a chat. Questions can be posed via photos, videos, voice recordings or standard messaging.
The WhatsApp-based Concierge Service has been in place since September, and Audi has received a variety of queries. Questions include access to charging points and winter tyre availability.
Audi says it will also use the ‘valuable feedback’ to ‘hone the premium E-tron ownership experience in the UK’.
The all-electric Audi E-tron SUV costs around £71,500, with a Launch Edition available for a little over £83,000. The five-seat SUV offers a total electric range of up to 237 miles based on the WLTP testing cycle. Fast charging stations are capable of giving the E-tron 80 percent battery capacity in just 30 minutes.
A new E-tron Sportback 55 was unveiled at the recent LA Auto Show. Although there’s no word on price, Audi’s second all-electric car will deliver up to 240 miles of range.
‘Always switched on’
Speaking about the Concierge Service, Andrew Doyle, director of Audi UK, said: “We fully understand that making the transition to a fully electric car can potentially give rise to new questions that may not have been considered before, and therefore an appropriately user-focused option was required.
“We also know that our E-tron customers are always switched on and appreciate the added convenience its many digital services such as Amazon Alexa, natural language voice control and the myAudi app already offer, which is why the E-tron Concierge is an ideal extension of that hassle-free approach to communication outside of the car.”
