Adverts for the Volkswagen Golf were viewed more than 300,000 times in January 2021, new figures from online marketplace Auto Trader reveal.
This level of engagement gave it a huge margin over the next most-viewed car, the BMW 1 Series, which saw 130,000 advert views.
In the hatchback sector alone, the Golf took almost 16 percent of overall advert views.
The most-viewed pure electric car was the Audi E-Tron S, which commanded 39,000 advert views.
The Golf’s all-electric sister car, the Volkswagen ID.3, saw just 28,000 advert views.
Notably, the entire list of most popular new cars was made up of premium brands – but the electric car list was more eclectic, with appearances from MG, Ford, Kia, Mazda and Nissan.
Auto Trader says it recorded 7.4 million new car advert views in January, a 69 percent increase in a year.
It adds there are now almost 10,000 new car advert views on the site every hour.
‘Cause for optimism’
As motorists typically have a two- to three-month research lead time, the firm says this suggests an encouraging amount of new car demand ahead of the 21-plate registration change in March.
“There is cause for optimism,” said commercial director Ian Plummer.
“There’s a growing level of new car demand, and consumer confidence – which is typically the key driver of the new car market – remains relatively strong.
In fact, our latest research shows that consumers are currently more confident in being able to afford their next car than they were pre-pandemic.”
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