Auto Trader introduces ‘fair’ and ‘high’ price flags on ads

Auto Trader is upgrading the way its listings look. The car sales site is adding new features to make buyers more confident as they search the classifieds.

Auto Trader user upgrade

Auto Trader is upgrading the way its listings look. The car sales website is adding new features to help buyers feel more confident as they search the classifieds for their next car.

The changes will roll out across all platforms from early December.

In Auto Trader’s 2019 Car Buyers Report, it was revealed that 86 percent of buyers are concerned they can’t trust car dealers. Likewise, 88 percent worry they aren’t getting a good deal, while 85 percent are question the accuracy of the information about a car.

These are three key changes Auto Trader will make.

Consumer reviews

Reviews from customers of car retailers are being brought forward, to reinforce buyers’ trust in vendors.

Auto Trader wants to put its consumer reviews to better use, to corroborate other rewards and recommendations car sellers may have.

Price flags

Auto Trader upgrades

Auto Trader will be adding to its ‘low’, ‘great’ and ‘good’ price indicators, with ‘fair’ and ‘high’. It’s believed that buyers’ hesitance around pricing is a key barrier to doing the deal. With more comprehensive ‘flags’, Auto Trader hopes to put buyers at ease, and help them be sure they’re paying what they should.

The company claims that its valuations are ‘the most accurate reflection of the live retail market’. They include analysis of more than 1.9 million vehicles each day. Valuations are afforded depending on age, mileage and specification.

Mileage and spec indicators

Auto Trader user upgrade

To help buyers find the specific cars, extra feature indicators are also being added. This means mileage and deal-critical optional extras can be highlighted in a listing.

Content relating to the car, including the description and spec, is being moved up the page, in order to help buyers find what is being offered more efficiently.

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Ethan Jupp
I'm Content Editor at MR. Road trips music and movies are my vices. Perennially stuck between French hot hatches and Australian muscle cars.


  1. Maybe they can now update their user account / data protection website section to permit people to change their email address or delete peoples’ accounts when they ask …?


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