Appearing at the upcoming 2019 Mecum Chicago sale, this 1967 She Country Special is one of fewer than 50 ever created.
It is now set to play a leading role in the forthcoming auction, and represents the impressive legacy of a woman dubbed “Uncanny Annie” by Ford dealership owners.
Designed for women, by a woman
The idea of cars tailored to female drivers was not a new concept in 1967. A decade before, Dodge had released the 1955 La Femme, based upon the Custom Royal Lancer model.
Dodge gave the La Femme an interior upholstered with pink rosebud tapestry, and provided each owner with a purse and lipstick designed to match their car. Overall sales figures were not recorded, but the La Femme vanished after just two years.
In contrast, the Mustang She Country was created by a go-getting female. Ann Goodro had assumed control of the Goodro Ford dealership in Denver, CO after her husband, Bill, passed away. She set about determined to make the business a success.
Pastel paint and personalized plaques
The She Country Special Mustang was one of Ann Goodro’s plans to ensure her dealership would appeal to professional female customers.
She personally picked a range of pastel color options, including the Evening Orchid of this car, along with Autumn Smoke, Bermuda Sand, and Limelite Green. Goodro also had each car fitted with a personalized interior plaque, and buyers would receive a special orchid corsage with their new Mustang.
Along with bespoke cars, Ann Goodro also transformed the inside of the Ford dealership. A special ‘women’s waiting area’ was created, bedecked with furniture and lighting from local department stores.
Tickled pink with success
Ann Goodro’s marketing tactics were a success, with her female-friendly approach driving up sales by an impressive 12 percent.
A total of 48 She Country Specials were ordered to be built, with a mixture of hardtop and convertible body styles. This particular is said to be one of just 12 finished in Evening Orchid, and one of only two fitted with the big-block 390-cubic inch V-8 engine.
This car is also remarkable for having covered just 42,000 miles from new, and remains in unrestored condition. Original features include the automatic transmission, factory air conditioning, and push-button radio.
A rare collectible Mustang
Even a ‘Goodro Ford’ dealership logo can be found on the rear bumper, whilst the seller has also retained the original window sticker. This all adds to the provenance of an already rare and special car.
First-generation Mustangs with V-8 engine will always have collectible appeal, but the exclusivity of this She Country Special should only add to the interest.
Due for sale on Saturday, October 26th, Lot S107 is one of the 1,000 vehicles set to cross the block at the Mecum Chicago event. Sales begin on Thursday, October 24th at the Schaumburg Convention Center.