Hyundai has announced a new partnership with online retail giant Amazon. The aim is to help UK consumers learn more about Hyundai cars and SUVs.
A special ‘brand space’ on the Amazon website and smartphone app will provide information about Hyundai’s history, along with details on its latest models.
Adverts within the Amazon online store will also highlight the Hyundai digital hub to raise its profile and increase the number of visitors.
No Prime delivery just yet
Once inside the Hyundai brand space, users will be able to request a test drive of their preferred vehicle.
For now, UK buyers won’t be able to purchase a car directly through the Amazon platform; a visit to their local Hyundai dealer is still needed.
However, this will change for those resident in the United States later this year. Amazon will allow American customers to configure their Hyundai, arrange finance, then have the completed car sent to a dealership of their choice to collect.
Thankfully, this also means there is no need to recycle a car-sized Amazon Prime delivery box…
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Ashley Andrew, president of Hyundai and Genesis UK, commented: “Our partnership with Amazon underscores Hyundai’s dedication to meeting customers where they are most comfortable. By utilising Amazon’s extensive reach and the trust it has built with consumers, we’re bringing Hyundai closer to our customers, enabling them to explore our brand and vision”.
Hyundai is not the first car manufacturer to enter into a partnership with the global e-commerce company, though.
Back in 2018, Volvo used Amazon to offer test drives of the V40 hatchback, delivering cars directly to the home or workplace.
Alfa Romeo followed suit later the same year, working to promote its then-new Stelvio SUV.