Tesla sales overtake Audi for first time

The US electric car brand surged past premium stalwart Audi in the 2024 global sales league, Bloomberg has revealed.

Tesla global new car sales surged past Audi for the first time in 2024, despite the American electric car brand delivering fewer cars than expected.

With 1.79 million vehicles sold in 2024, Tesla deliveries declined one percent versus 2023.

However, Audi sales fell by a much greater amount, reports Bloomberg. A 12 percent decline saw the German company register 1.67 million vehicles last year.

Audi sales down worldwide

Audi sales fell in key markets including Germany, China and North America. Sales of electric Audis also fell by eight percent, to around 164,000 vehicles.

Audi electric car sales decreased by an eye-watering 33 percent in Germany. In the UK, meanwhile, overall Audi registrations fell by 11 percent.

Audi blamed challenging economic conditions, an intense market environment and limited availability of parts.

CEO Gernot Dollner said 2024 was “part of a transitional phase as we move towards our new product portfolio. Customers can look forward to numerous new plug-in hybrids as well”.

Tesla Model Y is best-selling EV

The Tesla Model Y continues to be one of the world’s best-selling cars, as well as the best-selling electric car of all.

The company hopes to further assert its position in 2025 with the launch of a heavily-revised Model Y, codenamed Juniper.

Meanwhile, in the premium car league, BMW remains the world’s best-selling luxury brand, with 2.2 million deliveries.

BMW also delivered nearly 370,000 electric cars, an 11.6 percent improvement and more than double the EV deliveries of Audi.

ALSO READ

Mazda 6e revealed: sleek electric hatch will take on Tesla Model 3

Americans can now buy a new Hyundai on Amazon

Renault 5 is European Car of the Year 2025

Related Articles

Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror for World Car Awards and the UK juror for the AUTOBEST awards.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

‘Five-minute rule’ for new parking guidelines

Changes will be made to the parking Code of Practice to prevent motorists being penalised if they struggle to pay on arrival.

Young Driver scheme could see nine-year-olds behind the wheel

Young Driver, the UK’s largest driver-training organisation for under 17s, has signed a deal to purchase a fleet of 170 new Suzuki Swifts.

Volvo gives EX30 electric SUV the Cross Country treatment

Launched in the north of Sweden, the EX30 becomes the first electric Volvo to be offered in rugged Cross Country specification.

Expand 20mph zones for road safety, say fleet experts

After a reduction in injuries on Welsh roads, there are calls for 20mph speed limits to be used more widely throughout the UK.