The anticipation surrounding the launch of the Porsche Taycan is palpable. What performance will it deliver? How much will it cost? How far will it go? These are all headline questions. As for the more day-to-day stuff, an interesting tidbit to report is that it’ll be the first car to come with Apple Music built-in.
In reality, regardless of the hype and hysteria, this is the kind of thing buyers will actually care about long-term.
Apple Music and Porsche explained
Think of Apple Music as the tech giant’s response to Spotify. For subscribers, it carries over 50 million songs ad-free, thousands of curated playlists and its own radio station called Beats 1.
In addition, Taycan buyers will also get access to playlists made by Porsche. New and existing Porsche owners can also get up to six months free use of Apple Music. All Taycans will also come with in-car internet for three years, including an external antenna and roaming package.
You can cultivate a quality music listening environment with your Taycan, too. Optional is a Burmeister surround sound system, which can be combined with Apple’s Digital Masters service to listen to music in high quality.
“Porsche and Apple Music fit perfectly,” said Detlev von Platen, member of the executive board for sales and marketing at Porsche.
“We share common values, and the same relentless attitude to user experience, to quality engineering, to design, to innovation. Together, we bring innovative digital entertainment technologies in our high-performance sports cars, starting with our fully electric Taycan.”