A new collaboration between Mercedes-Benz and pop star Will.i.am has led to an industry-first in car audio technology.
The innovative MBUX Sound Drive uses a host of sensors, combined with advanced software, to interpret how the car is being driven and provide a soundtrack.
This means steering inputs, acceleration and braking can all be used to make the car compose new music in real-time Even the rain sensors can detect poor weather conditions, then create soothing rhythms to reduce driver stress.
Coming to an AMG near you
Revealed at the CES 2024 technology show in Las Vegas, MBUX Sound Drive is no flight-of-fancy concept. The software will be made available soon on selected Mercedes-AMG and AMG Line vehicles.
The long-term aim is to see MBUX Sound Drive technology turned into an open music platform. Creative artists around the world could use the system to create new tracks.
Markus Schäfer, chief technology officer at Mercedes-Benz, explained: “We want digital innovation to bring a smile to our customers’ faces through exciting new features that make a real difference to every journey. With MBUX Sound Drive, AMG drivers are in control of the way their music sounds. It makes in-car entertainment much more immersive.”
‘Reshape music just by driving’
MBUX Sound Drive system is the latest project in a long-running partnership between Mercedes-Benz and Will.i.am. The Los Angeles-born recording artist previously created the WILL.I.AMG concept car, based on a Mercedes-AMG GT.
Along with his own music career, Will.i.am has also invested in numerous technology companies and initiatives. This included being a founding stakeholder in the Beats Electronics company.
Speaking at the MBUX Sound Drive launch, Will.i.am said: “Imagine a world where your car can become an instrument creating musical journeys. MBUX Sound Drive enhances driving and sound technology, letting motorists reshape music just by driving.
“I’m excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorists to drive to. Sound Drive is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers.”
Starting from mid-2024, Mercedes-Benz models with the second-generation MBUX system will be able to receive an over-the-air update to gain the Sound Drive app.
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