The Lamborghini Centenario will be the cover supercar of the next Forza racing game – and, when it’s revealed in June 2016, gamers will actually beat Lamborghini owners in getting behind the (virtual) wheel.
Available to millions of racing fans ‘first in Forza’, the Centenario news is the latest move in a successful relationship between Microsoft and Lamborghini.
It’s all the more significant as the limited-to-40, £1.7 million, already-sold-out Centenario is Lamborghini’s prized special edition to celebrate 100 years of founder Ferruccio Lamborghini’s birth.
“We’re excited to continue our long history of working with Lamborghini and to be part of their 100-year anniversary by celebrating the Centenario as the featured cover car of the next Forza game,” said Phil Spencer, Head of Xbox.
But the figures speak for themselves in explaining why it’s honouring Ferruccio on its latest headline video game, added the tech giant: Lamborghini is the most popular brand in the Forza stable and more than five million gamers have now spent nearly 60 million hours racing them.
That’s why the 770hp Centenario is debuting in Forza rather than on the road: in doing so, it joins 14 other Lamborghinis featured to date in the Xbox One Forza franchise.
As for the game itself, developed by Microsoft partner Turn 10 Studios, the figures are again clear: it’s the best-selling racing franchise of today’s video games console generation, boasting a staggering 10 million unique fans.
And if but a handful of them go on to buy a Lamborghini when they can afford one, well…