Would free car parking encourage shoppers back to the high street?

Nearly nine in 10 motorists want local authorities to make car parking free in order to encourage more shoppers to the high street. Could it work?

Busy town centre car park

Local authorities should make car parking free in order to encourage shoppers back to the High Street, new research has found.

More than 85 percent of motorists want local authorities to either lift car parking charges, or continue waiving them if they’ve already done so.

This could help High Street retailers who have been particularly badly hit by the coronavirus crisis.

Thousands of jobs have already been lost from shops, and thousands more are predicted to disappear in the coming months.

Encouraging shoppers back with the convenience and cost-savings of free car parking could help stem the losses, suggests the analysis by car supermarket Motorpoint.

Almost £900m is normally raised each year by local authorities from car parking fees. However, a collapse in High Street trade risks costing much more than that, which is why so many think lifting car parking charges would make sense.

It also follows official government advice to avoid public transport wherever possible.

Motorpoint CEO Mark Carpenter said the results “clearly show the strength of feeling that people have for their local High Street.

“While free parking in itself won’t draw people back to the shops, it will certain incentivise more people to make that trip into their local town.”

Car parking is currently free for NHS staff and social care workers after the government gave financial backing in March to NHS Trusts.

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Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror for World Car Awards and the UK juror for the AUTOBEST awards.

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