The all-electric Mini Cooper SE is getting ready for its official world debut – and the teaser campaign has started with the new Mini EV TOWING a jumbo jet in a social media stunt.
Filmed in Frankfurt, the new Mini Cooper SE is shown being hitched up to a Boeing 777F freight aircraft.
Unladen, it weighs 150 tonnes, but the electric Mini was still able to perform the role of aircraft tug and get the jumbo jet moving.
The aim, hopes the firm, is to show how powerful the new electric Mini will be – as indicated by the name: Mini Cooper S ‘electric’, or Mini Cooper SE.
A ‘close-to-series prototype’ performed the aircraft tug duties, so gives us our clearest look yet at the production Mini electric.
Back in 2017, it was shown in concept form at the Frankfurt Motor Show; some of that car’s more outlandish styling features have gone, but the neat colourscheme remains.
Mini says production of the new Cooper SE will begin in Oxford from November 2019, and it is going to issue a number of social media videos previewing the car in the build-up.
The Mini Cooper SE is based on the three-door Mini hatch – by far the best-selling model in the range – and will be the second all-electric BMW Group model to go on sale after the groundbreaking BMW i3.
In 2021, the third all-electric BMW will go on sale. Currently codenamed BMW Vision iNext, the jumbo jet used in the electric Mini teaser video is the same one used by BMW to preview its upcoming electric car to the media in five worldwide locations.
Instead of flying the press out to a central conference, BMW took the presentation to them, in Munich, New York, San Francisco and Peking – helping cut emissions and underline the sustainable zero-emissions strengths of the new car.
