The Coventry Transport Museum is to introduce new admission charges – but city residents will still be able to get in free.
The new charges – which take effect from Sunday 30 June – mean adults will be charged £14 to enter the museum, which first opened in 1980.
Coventry is home to an eclectic collection of cars, commercial vehicles, motorcycles and cycles, including the ThrustSSC World Land Speed Record car, Queen Mary’s Daimler and the Daimler Fleetliner used for Coventry City’s FA Cup winning tour of the city.
As a result of the charges, the museum says visitors can expect to see some ‘fundamental differences’, including a new programme of temporary and touring shows from across the globe.
At present, the museum is funded through grants from Coventry City Council and Arts Council England, but the admission charges will supplement this alongside income generated through commercial activities.
Coventry residents will get free access by using new GoCV discount and loyalty cards, launched by the City Council. These are free to all city residents.
Paul Breed, chief executive of Culture Coventry, said: “Last year we set a four-year business plan, which included several objectives and investigative streams to explore.
“One of the objectives was to look at ways to generate further income to ensure we are a sustainable and financially robust organisation, prepared for future challenges.
“But the carefully considered decision to implement admission charges goes beyond income generation – the additional revenue gives us the chance to bring an exciting range of innovative, exceptional and interactive activities and exhibitions to the museum which will attract visitors from all over the country and beyond.”
Coventry Transport Museum charges (from 30 June)
Concessions (senior and student): £10.50
Junior (5-16 years): £7.00
4 or under: FREE
Essential carer: FREE
Family (2+2): £35.00
Small family (1+3): £28.00
GoCV card holders: FREE
For more information, see the Coventry Transport Museum website.