Look at that company car driver, relaxing in his office chair, wearing the face of someone who is at peace with the world. It’s the face of a man who has joined the FCA Drivers Club, a new initiative dedicated to those who have chosen a Fiat Chrysler Group car for work.
Open to drivers of FCA cars, which in the UK means Fiat, Alfa Romeo, Abarth and Jeep (but not, ahem, Chrysler), the scheme offers the opportunity to experience FCA products at special events, such as track days and off-road adventures. The Drivers Club is also open to drivers of competitors’ cars obtained for business use.
Members will be invited to attend Company Car in Action, the UK’s largest multi-brand fleet test-driving event, which is usually restricted to fleet managers. FCA will also be offering tickets to the Goodwood Festival of Speed and the Farnborough Air Show, along with access to the company’s vehicle demonstrator fleet without a visit to a dealer.
Fit weeks of vehicle testing, discussion and analysis into just one day at #CCIA18.
— CompanyCar In Action (@CCIA2018) April 27, 2018
In addition, FCA is offering discounts on genuine accessories and privilege purchase schemes for second cars. There is even a welcome gift for drivers of FCA vehicles, which might explain why our suited friend is looking so happy.
“The company car is one of the most exciting perks of a job but, whether it’s a benefit of status or an essential business tool, choosing the right car for the job is an important decision. This is especially true if you’re going to spend several years in that vehicle or going to undertake serious mileage,” says Simon Wheeler, national fleet marketing manager, FCA UK.
“Choosing a company car is an important decision so the objectives of the club are to help drivers in their selection when considering a Fiat, Alfa Romeo, Jeep, Abarth or Fiat Professional vehicle, adding value to the ownership experience by rewarding loyalty. We also want to incentivise company car drivers of competitor products to get to know the FCA product range and give our cars a try.”
Company car drivers can register via the FCA Drivers Club website.