Lamborghini has officially reopened its museum in Sant’Agata Bolognese, Italy, following a redesign ahead of an important 12 months.
This year will see Lamborghini celebrate its 60th anniversary, with a host of commemorative events planned throughout 2023.
Although the Automobili Lamborghini Museum opened its doors again at the end of 2022, a special ceremony marked the official reopening this month.
Looking to the future
Stephan Winkelmann, Lamborghini chairman and CEO, said: “2023 will be a year full of original activities and developments, which opens with this new museum destination. We will celebrate our first 60 years through international events, initiatives and unexpected activities, which we will reveal during the year”.
Winkelmann added: “We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future.”
The museum now plays host to the new ‘The future began in 1963’ exhibition. This details the company’s progress across six decades. Some 19 cars from Lamborghini’s past and present are displayed in the two-storey building.
A year to remember
First opened as the Museo Lamborghini in 2001, the collection underwent a major renovation in 2016. The latest update includes an updated interior design, with a new layout that showcases the Italian marque’s history.
Lamborghini has more reasons to celebrate at present, as 2022 was its most productive year to date. A total of 9,233 cars were delivered last year: a 10 percent increase on 2021’s performance.
As with previous years, the Urus accounted for the majority of sales. Lamborghini delivered 5,367 examples of its twin-turbo V8 SUV in 2022, alongside 3,113 Huracans and 753 Aventadors.
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