Lamborghini has reached a new production milestone with the Urus SUV.
Since being launched in late 2017, an impressive 20,000 examples have been built at the Sant’Agata Bolognese facility. Less than two years have passed since the 10,000th Urus was made in July 2020.
In comparison, it took Lamborghini eight years to build the 20,000th Huracan sports car.
It means the Urus has now become Lamborghini’s best-selling model, in the shortest time ever.
The performance SUV has set new sales records for the brand year on year.
Bold colours in high demand
The 20,00th Urus, painted in Viola Mithras with black brake calipers and panoramic roof, recently left the production line. It is now destined for an owner in Azerbaijan.
Bespoke paint options have become a trademark of the Urus, with Grigio Telesto, Blu Cepheus and Viola Pasifae three of the most popular choices. Nero Noctis Matt, and Arancio Borealis Pearlescent, complete the top five hues.
Lamborghini has kept the technical specification of the Urus unchanged since being introduced. The twin-turbocharged 4.0-litre V8 engine produces 641hp, with the all-wheel drive SUV able to reach a top speed of 190mph.
Urus owners have accumulated more than 223 million miles in total since 2018.
Super SUV drives expansion
The success of the Urus has seen Lamborghini double the size of its Sant’Agata plant, growing from 80,000 to 160,000 square metres. This has included a new paint shop dedicated to the Urus, delivering the personalisation demanded by customers.
Lamborghini has also recruited an additional 500 employees between 2015 and 2018, dedicated to the Urus project.
Stephan Winkelmann, Automobili Lamborghini chairman and CEO, said: “From the first moment we presented the Urus concept at Beijing motor show in 2012, to its market debut in 2018 and each year since, the Urus has proved its instant and continued appeal as a true Lamborghini, born from our super sports heritage and the world’s first Super SUV, the LM 002.”
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