Agnew Volkswagen is the first dealer in the UK to display the company’s new branding. Note the illuminated totem displaying the new logo. The Belfast dealer spent £2 million on the refurbishment.
The coffee will remain hotter than the sun, the suits worn by the sales team will be shinier than a freshly minted penny, and the smell of cleaning products will be as overpowering as ever. But the showroom and some of the cars are all-new.
Inside, the fixtures and fittings showcase Volkswagen’s new ‘Vibrant Power’ ethos, with a colourful palette and a ‘heavier focus on people’. There’s a dedicated area for electric vehicles, ready for the arrival of the ID.3 in 2020.
Volkswagen says the new identity will be appearing at dealers throughout 2020, with the rollout expected to be complete by spring 2021.
‘Exciting new tone’
Brian Robinson, franchise director at Agnew Volkswagen said: “These new and significantly improved facilities come in response to the expectations of our customers in the Greater Belfast region and the performance of Agnew Volkswagen in the long-term. We are proud to be the first showroom to showcase the new retail experience and branding in the UK, which now provides a luxurious environment for our customers and staff.”
Chris Stevens, head of network development at Volkswagen UK, added: “The new Volkswagen logo represents the automotive world into which we are moving – digital, intuitive and user-friendly. All of this is happening while Volkswagen moves into a new era of electrification, and democratises electric mobility, just as the Beetle democratised mobility and the Golf, luxury.
“The new ID family of pure-electric models will usher this in as the electric ‘people’s car’, while the revamped logo signifies this step-change to the world.”