As part of the relationship, Mini will be attending a number of Parkrun events throughout the year, inviting runners to take a closer look at the Mini Electric and Countryman Plug-in Hybrid.
More than 2.2 million people have taken part in Parkrun events across the UK, so the partnership gives Mini access to a large and captive audience every weekend. Thousands of people take part in the free, weekly, timed 5km runs.
Mini celebrated the announcement by attending a Parkrun event in Oxford – the home of the Mini, where the all-electric model will be built.
Around 440 people of all ages took part in the early morning event in Cutteslowe and Sunnymead Park.
David George, managing director, Mini UK said, “Mini are really excited to support Parkrun. For the past 60 years we have made cars that bring smiles to people’s faces and created a real sense of community. Our shared optimistic spirit and desire to bring people together is what makes this such a great partnership.”
Nick Pearson, Parkrun CEO, added, “We’re delighted to welcome Mini as an official supporter of Parkrun. Like Mini, Parkrun was born in the UK and for over a decade we have been driven by our mission to create a healthier, happier planet.
“Every weekend, more than 200,000 people get together at their local events and take steps to positively improve their health and wellbeing.”
Mini Electric: yours for £299 a month
The Mini Electric is likely to be one of the most in-demand electric cars of 2020, with prices starting from £24,400 for the Level 1, rising to £30,400 for the Level 3. Standard features include AC and DC charging, sat-nav with real-time traffic information, dual-zone climate control, cruise control, and front and rear LED lights.