Microsoft revealed as Brabham Automotive’s technology partner

Microsoft to provide business enterprise systems, data analytics and driver performance development for BT62 supercar

New Brabham BT62 supercar

Microsoft will play a key role in the development of the £1m BT62 supercar, with the American giant announced as Brabham Automotive’s technology partner.

The use of Microsoft’s enterprise systems will allow the company “to work seamlessly and efficiently across the world,” the firm said in a statement. The computer giant will also assist Brabham with data analytics and driver development, with the owners of the BT62 supercar benefiting from a performance program powered by advanced cognitive technologies.

“Consistent with Brabham’s approach to technology, we will be utilising mixed reality technology for an immersive customer configuration and for current and future product development,” said a spokesperson, a day after the 700hp track-only supercar was unveiled at the Australian High Commission in London.

The BT62 is a carbon fibre supercar powered by a 5.4-litre V8 engine, with a power to weight ratio of 730hp per tonne. Production is limited to just 70 cars, with the first 35 liveried in tribute to each of Brabham’s F1 Grand Prix victories. First deliveries will begin later in 2018.

Speaking at the launch, managing director, David Brabham said, “I set out twelve years ago to re-establish the iconic Brabham name, determined to see it return to global competition. My father had an incredible determination to succeed and, like him, I’ve worked tirelessly through this time, drawing on my experience as a racing driver, leader and mentor, never once losing sight of that goal.

“It’s been challenging at times, but what we have achieved is simply staggering. Today’s unveiling makes me feel incredibly proud as the Brabham legacy enters a new era.”

True to Brabham’s Anglo-Australian roots, the company will have its US, European and Middle Eastern office in the UK, while its Australasian and Asian office will be based in Adelaide, South Australia, where the production of the BT62 will also take place in a 15,000sq. m facility.

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Gavin Braithwaite-Smith
Gavin Braithwaite-Smithhttp://www.petrolblog.com
Writer with a penchant for #FrenchTat. Owns 15 vehicles of varying degrees of terribleness. Also doing a passable impression of Cousin Eddie in an Italian-German beige motorhome. Doesn't get out much.

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