Lamborghini sales boom as 6 in 10 cars sold is an SUV

Lamborghini turnover grew 28 percent in the 2019 fiscal year and sales topped 8,000 as the Urus SUV accelerated the firm’s fortunes.

Lamborghini Urus

New figures from Lamborghini show worldwide sales rocketed 43 percent in 2019 to more than 8,000 super-priced vehicles.

Driving this success is the impact of the £160,000 Urus SUV, which clocked up almost 5,000 sales.

This means six in 10 new Lamborghinis sold is an SUV.

The controversial Urus has divided some supercar enthusiasts, but its impact on the firm’s bottom line is undeniable.

Lamborghini turnover grew 28 percent to €1.81 billion (£1.6 billion) and record sales were recorded in all global markets.

Profitability also reached levels ‘unprecedented’ in the firms’ 56-year history.

The Urus has helped Lamborghini set “new historic highs in all key business figures,” said chairman and CEO Stefano Domenicali.

Lamborghini CEO Stefano Domenicali

However, he did warn of the impact coronavirus will potentially have on the firm – and underlined the “extraordinariness of the situation” on Italy.

ALSO READ: Lamborghini is making masks and face shields for coronavirus medics

“Our country is living through a situation that could never have been expected and, on behalf of the company, I would like to thank all the people… that are contributing to manage this crisis in a remarkable way.”

He added the start to 2020 had been “excellent” and “based on our results so far, we continue to prepare for further sustainable growth… in order to reach new future milestones”.

The figures from Lamborghini will provide much-needed encouragement to another sports car firm making its first venture into SUVs, Britain’s Aston Martin.

The under-pressure company is set to launch the new DBX SUV and is pinning its future survival on the success of the £160k model.

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Richard Aucock
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently chairman of the world's largest organisation for automotive media professionals. Richard is also a juror for World Car Awards and the UK juror for the AUTOBEST awards.


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