Kia has revealed an all-new logo that will be coming to cars, dealers and online communications to herald its ‘future transformation’.
Replacing its long-running current badge, the new design is rolling out globally complete with a new slogan: ‘Movement that inspires’.
It’s part of Kia’s plan to overhaul its brand, focusing on a long-term business plan that concentrates on electric vehicles and new types of mobility products.
The firm has previously said the ‘Plan S’ project is intended to grab it a leading position in the global car market.
The new logo is the first major milestone in this new brand philosophy.
Like a signature
Set to become a familiar sight in coming years, the new logo, says the firm, features ‘symmetry, rhythm and rising elements that embody Kia’s confidence and commitment to customers’.
It’s meant to resemble a handwritten signature and Kia president and CEO Ho Sung Song said it “represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry”.
Kia revealed the logo in a dramatic firework display that saw 303 pyrodrones launch hundreds of fireworks.
This stunt saw Kia claim a Guinness World Record for the ‘Most unmanned aerial vehicles launching fireworks simultaneously’.
Kia says it will reveal its new brand strategy and purpose in full on 15 January 2021.
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