Jag You Are: I-Pace electric SUV stars at Birmingham Pride

A special edition Jaguar I-Pace donned the rainbow flag and joined Birmingham Pride this weekend, waved on by thousands of LGBTQ partygoers

Jaguar I-Pace at Birmingham Pride 2019 CLICK TO SEE MORE
Jaguar I-Pace at Birmingham Pride 2019: CLICK TO SEE MORE

A special edition Jaguar I-Pace joined the fun at Birmingham Pride this weekend – the UK’s biggest two-day LGBTQ festival.

The car wore a unique badge, with Jaguar’s big cat atop rainbow colours. ‘Jag You Are’ is emblazoned on the bonnet and there are more rainbow stripes on the car’s sides.

Local dealers have also been getting involved, with Stratstone and Guy Salmon both showing their support. Guy Salmon had its own black I-Pace on show with the same colour scheme.

In a statement on Twitter, Jaguar UK said ‘We’re proud to be supporting our diverse workforce at Birmingham Pride 2019 this weekend – the UK’s biggest two-day LGBTQ festival – where we joined the parade with a specially designed #JagYouAre #IPACE’.

Jaguar I-Pace at Birmingham Pride 2019

Birmingham Pride, which celebrates lesbian, gay, bisexual and transgender culture, brought the town centre to a standstill. As many as 75,000 spectators lined the streets for the parade. 

Andrea Rosati of Jaguar design said: “With ‘Jag You Are’ and its graphics we talk about individuality and inclusiveness. Going beyond stereotypes – even in the LGBT+ community – we want to celebrate the chance to ‘be your own animal.’

“The artworks – really geometric, not over designed – are a homage to Polaroid: an instantaneous, immediate image of ourselves, showing who we are without filters.”

Last year, Jaguar became a member of Stonewall, a charity that works with employers to improve LGBTQ inclusion and engagement.

Related Articles

Ethan Jupp
I'm Content Editor at MR. Road trips music and movies are my vices. Perennially stuck between French hot hatches and Australian muscle cars.


Please enter your comment!
Please enter your name here


2021 Mazda MX-30 news, prices, specs and on-sale date

The new all-electric Mazda MX-30 arrives in the UK in March 2021 with prices starting from £25,545 including the Plug-in Car Grant

Coronavirus brings Porsche racing drivers out of retirement

Former Porsche Motorsport racers Timo Bernhard and Jörg Bergmeister have been drafted in for the Nürburgring 24 Hour endurance race

Aston Martin Vantage Roadster (2020) review

Aston Martin has removed the roof from its V8-engined supercar. Is the new Vantage Roadster as good as it looks?

Government withdraws warning to ‘avoid petrol stations’

The government has clarified advice that appeared to suggest motorists should avoid filling stations, garages and motorway services