A special edition Jaguar I-Pace joined the fun at Birmingham Pride this weekend – the UK’s biggest two-day LGBTQ festival.
The car wore a unique badge, with Jaguar’s big cat atop rainbow colours. ‘Jag You Are’ is emblazoned on the bonnet and there are more rainbow stripes on the car’s sides.
— JLR Careers (@JLRCareers) May 25, 2019
Local dealers have also been getting involved, with Stratstone and Guy Salmon both showing their support. Guy Salmon had its own black I-Pace on show with the same colour scheme.
In a statement on Twitter, Jaguar UK said ‘We’re proud to be supporting our diverse workforce at Birmingham Pride 2019 this weekend – the UK’s biggest two-day LGBTQ festival – where we joined the parade with a specially designed #JagYouAre #IPACE’.
— Guy Salmon JLR (@GuySalmonJLR) May 26, 2019
Birmingham Pride, which celebrates lesbian, gay, bisexual and transgender culture, brought the town centre to a standstill. As many as 75,000 spectators lined the streets for the parade.
Andrea Rosati of Jaguar design said: “With ‘Jag You Are’ and its graphics we talk about individuality and inclusiveness. Going beyond stereotypes – even in the LGBT+ community – we want to celebrate the chance to ‘be your own animal.’
“The artworks – really geometric, not over designed – are a homage to Polaroid: an instantaneous, immediate image of ourselves, showing who we are without filters.”
Last year, Jaguar became a member of Stonewall, a charity that works with employers to improve LGBTQ inclusion and engagement.