Forget the idea of car waiting lists being limited to the most exclusive supercars or bespoke creations.
Now, even the dependable Isuzu D-Max pick-up truck has seen demand outstrip supply in the UK.
Launched in 2021, the third-generation D-Max pick-up has collected numerous awards. However, it is not simply this run of success that has led to long waiting times.
‘Unprecedented trading conditions’
Isuzu admits that, like many other automotive companies, its UK operation currently faces ‘unprecedented trading conditions’.
In particular, the firm notes that ‘a worldwide shortage of key components, semiconductors and materials’ is having a direct impact on its operations. Along with this, shipping delays are seeing customers face much longer waits to actually receive their vehicles.
Isuzu saw record sales during 2021. The brand posted a 16.9 percent increase compared to the previous year.
Pick up the pace
Alan Able, brand director of Isuzu UK, said “We are committed to providing the most transparent sales process possible, and urge any customers who may wish to purchase a D-Max later in 2022 or perhaps into 2023 to start discussions with their local Isuzu dealer as soon as possible.
“Although not impacted as severely as many other manufacturers, we are still working tirelessly with the vehicle production facility in Thailand to minimise customer waiting times.”
Earlier this year, Toyota announced that Japanese buyers of the revised Land Cruiser SUV may have to wait four years to take delivery.
In 2018, Volkswagen suspended UK orders of the Up GTI due to record levels of demand.
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