Hyundai has teamed up with Marvel to create a special Kona Iron Man Edition, which will be offered globally from December in very limited numbers.
Revealed at 2018 San Diego Comic-Con, the sure-fire collectable pays automotive homage to Iron Man and Tony Stark through, says Hyundai, body styling that ‘closely resembles and gives a nod to’ the iron man suit.
It also has an Iron Man-inspired interior makeover, which will be coming to showrooms from early 2019.
Rather unconvincingly, Hyundai Motor America chief marketing officer Dean Evans claimed: “The first time we saw the Kona, we knew its unique, rugged design drew a compelling resemblance to the strong and iconic Iron Man suit.”
Far more convincing is some of the detail development Hyundai’s put into the Iron Man Kona. Because this is a very desirable, very ‘special’ special edition. For example, it has a unique daytime running light that is modelled on the facemask and eye shape of the Iron Man Suit.
The roof has an Iron Man decal, a V-shaped bonnet garnish, Stark Industries body decals, Iron Man engraving for the rear pillars and new 18-inch alloys with Iron Man centre caps. Even the internals of the headlamps boast Iron Man engraving. Hard not to be impressed, isn’t it?
It has a unique, and seriously cool, body colour: Iron Man red over matt grey.
Hyundai’s fitted a new Iron Man gearknob, custom seats and an instrument panels with Tony Stark’s signature. There are Iron Man graphics on the centre console and, impressively, these stretch to an Iron Man graphical makeover for the head up display.
“Hyundai’s ongoing collaboration with Marvel is a great way for us to become a part of what people are interested in and engage with a highly passionate fan base,” said Hyundai marketing vice president Minsoo Kim.
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“Our relationship is more than just product placement as we aim to create custom experiences that resonate with the Marvel audience. The Kona Iron Man Edition is a perfect example of blending our two worlds together into one special vehicle that we hope will excite fans of both brands all around the globe.”
In pictures: Hyundai Kona Iron Man Edition
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