Ford has set an ambitious five-year goal for every new car it sells in Europe to be capable of driving in zero-emissions mode – and every new car it sells will be pure electric by 2030.
By mid-2026, every Ford passenger car on sale will be zero-emissions capable, plug-in hybrid or pure EV battery electric.
Ford of Europe president Stuart Rowley added that “most of our volume by mid-2026 will be battery electric”.
By 2030, every new Ford passenger car sold in Europe will be a pure EV – matching the UK government’s target to ban regular petrol and diesel car sales from 2030.
Following the sporty new Ford Mustang Mach-E, the first mass-production pure electric Ford will start production in Cologne in the second half 2023, the firm has confirmed. A total of $1 billion is being invested in a dedicated EV manufacturing plant to build it.
Ford has struck a deal with Volkswagen to build the new EV on the German company’s ‘MEB’ architecture, also used by the Volkswagen ID.3.
Plans to produce additional vehicles off the MEB platform will be announced in coming months.
Ford’s news follows an announcement by Jaguar that every new car it sells will be pure electric by 2025 – and Land Rover will go all-electric by 2030.
Ford vans also going electric
The commercial vehicle range of Ford vans will also be fully zero-emissions capable by 2024 – and two in three vans sold by 2030 will either be plug-in hybrid or pure electric.
The announcement comes as the company returned to profitability in Q4 2020. Now the company is targeting a six percent margin on sales, with EVs central to its plans.
“We are charging into an all-electric future in Europe, with expressive new vehicles and a world-class connected customer experience,” said Mr Rowley.
“We will offer an exceptional range of electrified vehicles, supported by customer-centric digital services and experiences, allowing our customers to come with us on the journey to a fully electric future, starting right now with the launch of the all-electric Mustang Mach-E.
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