Caterham will create the world’s highest car dealership this week as it launches the new, entry-level Seven 170.
To promote the brand’s lightest ever production car, Caterham will take up residence in Brighton’s British Airways i360 observation tower.
The new Seven 170 and other Caterhams will be displayed on Thursday 30 September, some 137 metres (450 feet) in the air.
Seventh heaven
Along with showing off new cars, Caterham staff will also undertake an audacious challenge. Experts from the company will attempt to assemble a Seven 170 in just six hours.
Between 10am and 4pm, a team of six engineers will build the new car with hand tools. To put the time allowed into context, Caterham suggests a one-person build will typically take 100 hours.
Taller than Big Ben, the London Eye or Tower Bridge, the British Airways i360 will offer panoramic views of the English Channel while the Caterham engineers work.
Featherweight superstar
Potential customers wishing to visit the pop-up dealership are advised to contact their local Caterham retailer. Anyone simply wanting to see the Seven 170 being built can purchase a regular ticket for the British Airways i360.
Caterham Cars CEO, Graham Macdonald, said: “This is our lightest ever product so we wanted to launch it in a memorable way. We certainly feel opening the world’s highest car dealership in the British Airways i360 does that while also bringing to life how light the car is.”
The Seven 170 tips the scales at just 440kg. Powered by a turbocharged 660cc Suzuki engine, its 84hp output allows it to accelerate from 0-62mph in 6.9 seconds.
Priced from £22,290 in kit form, the Seven 170 is both ULEZ and Euro 6 emissions compliant.
ALSO READ:
Caterham Super Seven 1600 2021 review
Caterham Seven 270 track review
A closer look at James May’s ‘Frankenstein’ Caterham Seven
