Volvo's new subscription service takes leasing to the next level

Forget traditional car leasing or PCPs – Volvo is launching a clever new 24-month ‘subscription service’ with its 2018 XC40 crossover.

Order a new Volvo XC40 online through its Care by Volvo scheme, and you’ll be able to drive the new model for a fixed monthly price without any extra fees: including tax and insurance. It goes a step further, too. Volvo will offer a range of digital concierge services, such as fuelling and cleaning. Details haven’t been confirmed yet, but expect to be able to arrange for someone to come and clean your car or refuel it at a touch of a button, presumably through a mobile phone or tablet app.

You’ll even be able to share the car with friends of family by sending them a virtual key. There’s a catch, though. In the UK, Care by Volvo will only be available within the M25 to start with. And the digital key isn’t available in the UK at all. It’s early days, but previews what’s possible in the future as the service is rolled out further afield.

“Our aim with Care by Volvo is to provide our customers with a transparent, premium car user experience,” said Car by Volvo vice president, Thomas Andersson. “With a fixed monthly payment, Volvo Cars provides a truly customer-focused alternative to the traditional purchase or leasing. Time is a luxury for our customers, and with this service we are able to free up time in their daily lives. This is simply making life easier for our customers.”

The new Volvo XC40, which has been revealed today, will cost £27,905 for buyers who do want to buy it outright. Monthly Care by Volvo rates are yet to be announced.

The service will be offered across other cars in Volvo’s range in the near future, including the new digital concierge services.

Volvo's new subscription service takes leasing to the next level