Avoid the budget brands and go premium if you’re after a sizeable new car discount.
That’s according to new research conducted by What Car?, which found that the average cash discount across all makes and models at the end of June was 7.6 percent or £2,595.
New car discounts are on the up, as manufacturers and retailers do their best to tempt consumers back into showrooms.
Here, we reveal where you can expect to find the best and worst new car discounts, starting with the top discounters.
Biggest new car discounts in 2019
10th best discount – BMW
Steve Huntingford, editor of What Car?, said: “In this turbulent market we cannot stress enough the importance of doing your research when buying your next car. Some brands are offering buyers large savings, while others are using different tactics.” Buy a new BMW and you can expect to receive a 7.88 percent discount.
9th best discount – Mitsubishi
Interestingly, new car discounts were at their highest in June, with dealers seeking to counter the effects of a slump in new car registrations. For example, you could expect a 7.58 percent discount on a new Mitsubishi in February, but by June the discount had increased to 8.26 percent. Overall, Mitsubishi’s discount stands at 7.94 percent.
8th best discount – Volvo
Volvo’s discount journey has been a little more sporadic, hitting a high of 8.20 percent in January, a low of 8.08 percent in February, and an average of 8.17 percent for the first half of 2019. The 10 biggest discounters accounted for nearly 50 percent of new car sales in the first half of 2019, indicating that consumers will reward discounts with hard cash.
7th best discount – Ford
Of the 20 brands to feature in the What Car? study, Ford enjoys the largest market share, accounting for 10.07 percent of sales. It also offers one of the best new car discounts, with dealers offering deals of 8.27 percent in 2019.
6th best discount – Mercedes-Benz
Achieving a good new car discount isn’t a game of chance. It’s worth remembering that dealers have sales targets to meet, so buying towards the end of a quarter is a good idea. Avoid paydays or weekends, when showrooms are likely to be filled with cash-rich punters. Mercedes-Benz is one of three premium brands to finish in the top 10, with dealers offering an average 8.70 percent discount in 2019.
5th best discount – Smart
Smart sells some of the smallest new cars on the market, but its discounts are amongst the largest. New car discounts peaked at 9.85 percent in June, averaging 9.65 percent for the whole year.
4th best discount – Seat
Seat discounts have increased month on month, up from 9.59 percent in January to 10.87 percent in June. The Spanish company has been through a radical transformation, switching from a brand focused on hatchbacks to one with three of the most credible SUVs you can buy. The average new car discount is 10.24 percent.
3rd best discount – Vauxhall
With a 7.45 percent market share, Vauxhall is only just ahead of Mercedes-Benz and BMW in terms of sales. From a discount perspective, it’s the third most generous, offering an average 10.52 percent cash discount.
2nd best discount – Volkswagen
It might come as a surprise to find that Volkswagen offers the second largest discounts in the UK. The company, which enjoys an 8.74 percent market share, offers its new car customers a cash discount of 11.12 percent.
Best discount – Citroen
Citroen was an early pioneer of aggressive new car discount campaigns. Customers were offered discounts of around 11.75 percent during the first half of the year. If the new car market fails to pick up, you might achieve even more in the autumn and winter months.
That’s the best discounters sorted, but what about the worst new car discounts? Keep clicking to find out.
Smallest new car discounts in 2019
10th worst discount – Toyota
Don’t arrive at a Toyota expecting a sizeable chunk of cash off your new motor. The What Car? study shows that customers received an average 4.23 percent discount in the first half of the year. It’s interesting to note that in January, a discount of 5.54 percent was possible. By June, this had dropped to just 3.85 percent.
9th worst discount – DS
PSA is keen to distance the DS premium brand from the volume manufacturer Citroen, which is one of the reasons why you might struggle to receive a sizeable discount. Still, a 4.20 percent saving is nothing to be sneezed at.
8th worst discount – Lexus
While the likes of BMW and Mercedes-Benz are happy to embrace new car discounts, Lexus takes a different approach. Discounts have fallen from a high of 5.11 percent in February to 3.80 percent in June, giving an average of 4.18 percent for the year.
7th worst discount – Mazda
Of course, while discounts might be few and far between, you could use different negotiation tactics. Free metallic paint, free servicing or free accessories are just some of the ‘freebies’ you could get instead of a discount. Alternatively, simply accept the 3.68 percent discount you’re likely to get at a Mazda dealer.
6th worst discount – Subaru
Given Subaru’s low sales in the UK, you might think that dealers would be all too pleased to offer you a discount. Buf if the What Car? research is anything to go by, that simply isn’t the case, because consumers achieved an average 3.66 percent discount in the first half of the year.
5th worst discount – Land Rover
Good luck getting a big discount at a Land Rover dealer, where consumers could only manage a 3.33 percent cash saving.
4th worst discount – Infiniti
Amazingly, back in January, Infiniti dealers were offering a tiny 0.44 percent discount to cash buyers. Following news of the brand’s demise in Europe, the discount has increased to 2.87 percent.
3rd worst discount – MG
MG is about to launch its first all-electric vehicle in the UK, but don’t arrive at a dealer expecting a big discount. The research shows that anything above 2.49 percent is better than average.
2nd worst discount – SsangYong
SsangYong offers an excellent warranty and a range of great value SUVs and pick-ups. But it’s not too keen on cash discounts, with its dealers offering just 1.86 percent off the price of a new car.
Worst discount – Dacia
When Dacia launched the Sandero, it said that its dealers wouldn’t be providing any cash discounts. This claim appears to be backed by the What Car? research, which shows that consumers managed to achieve a tiny 0.96 percent discount in the first half of the year.