Potential customers for the new third-generation Bentley Flying Spur now have a new application to help them decide on their perfect configuration.
Launched for both Apple and Android smart devices, the Flying Spur Augmented Reality app will offer a range of options to help buyers visualize their future Bentley.
The new application will even allow for a virtual test drive of the all-new $200,000 luxury sedan, letting users experience the 6.0-liter W-12 engine and its 635 horsepower output.
No spur of the moment decisions
Key to the Flying Spur application is the augmented reality technology, which allows users to visualise the new Bentley anywhere in full 3D. This can be from simple table-top sized, or even scaled to represent true life-size, just in case you need to ensure that it will fit in your garage.
App users can fully tailor their virtual Flying Spur in two distinct design options offered by Bentley. The two ‘Performance’ and ‘Luxury’ choices feature different paintwork and interior trim selections, intended to reflect the range of opportunities available to Bentley buyers.
Once customers are happy with their chosen specification, they can then take a virtual test drive using the application. Although it might not fully capture the experience of accelerating from 0-60 mph in 3.7 seconds, or hitting a top speed of 207 mph, it will at least give some indication to potential buyers of what they could have.
Augmented visions of the future
The use of augmented reality technology is becoming a major feature for car manufacturers, with luxury brands the most engaged. Bentley has previously released an AR Visualizer application for the EXP 100 GT concept car.
Fellow Volkswagen Group brand Porsche also released an augmented reality application earlier this year, allowing buyers to fully customize their perfect Porsche product.
Porsche, along with BMW, have even released augmented reality ‘smart glasses’ to dealership service technicians in North America. These allow technicians to access important information and schematics whilst working, and send images to central engineering experts who can advise on how to resolve complex issues.