Aston Martin fans can spec their dream car in virtual F1 pit garage

Updates to the Aston Martin online configurator allow customers to see how their chosen car would look alongside the AMR23 F1 racer.

Aston Martin F1 Configurator

Aston Martin has introduced its Formula 1 team’s pit garage as a background for its online configurator. 

The new option follows the Aston Martin Aramco Cognizant F1 team’s successful podium finish at the Bahrain Grand Prix. 

Customers, fans and dealerships can now use the F1 pit garage as a backdrop when designing their dream Aston Martin. Their customised car can be viewed alongside the AMR23 Formula 1 racer.

An exclusive parking spot

Aston Martin F1 Configurator

The Aston Martin configurator allows users to visualise the DBS, DB11 and Vantage supercars, along with the DBX performance SUV

The options include the mighty DBX707, which is currently serving as the official Formula 1 medical car

Along with the modern F1 team garage, the configurator now includes the historic Brooklands race circuit as a background, too. This was added to celebrate the British brand’s 100th anniversary.

Once a user has created their ideal Aston Martin, a personalised brochure can be downloaded. Configurations can also be shared on social media.

Trophy on display

Aston Martin F1 Configurator

Also visible inside the virtual pit garage is the ornate third-place trophy awarded to Fernando Alonso at the Bahrain Grand Prix. Rendered in high-definition 3D, fans can zoom in for a closer look at the team’s first trophy of the season.

Renato Bisignani, head of global communications at Aston Martin, said: “With recent brand research revealing that almost 90 percent of our customers are passionate about Formula 1, we believe this high-performance-inspired environment will draw further synergies between track and road, allowing our customers to spec all of our models from within the Aston Martin Aramco Cognizant Formula 1 Team pit garage.

“Our configurator has always been designed to engage, excite and inspire, with more than half of our customers now using this digital tool during their purchase journey. We are therefore committed to further expanding its offering and developing unique features as part of our focus to deliver luxury digital experiences for our customers.”

The updated configurator is now live on the Aston Martin website.

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John Redfern
John Redfern
U.S. Editor with a love of all things Americana. Woodgrain-clad station wagons and ridiculous muscle cars a speciality.

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