The Aston Martin Formula One Team has revealed its new logo and teaser video ahead of taking to the F1 grid in March.
Aston Martin returns to F1 racing in Melbourne, Australia, on 21 March, for the first time in six decades.
The British sports car brand’s last F1 race was back in 1960 at the British Grand Prix.
Chairman Lawrence Stroll said the return as a full F1 constructor was the natural next progression after being a title sponsor of Red Bull Racing.
“Formula 1 is a hugely powerful platform that will play a key part in the overall Aston Martin strategy as we seek to take the company forward.
“It is a truly global sport with a huge audience that we believe can help reignite the brand and further increase its desirability all over the world.
“We now have an opportunity to write a new page in the history books.”
A team for everyone
Aston Martin bosses are promising to bring fans right into the heart of the team, which in recent years has ran as Racing Point (complete with its distinctive pink livery).
“It will become a team for everyone, reaching out to new audiences in this rapidly changing world but always remembering the loyalty of the racing fans.”
Aston Martin Formula One Team will feature across all the brand’s social media channels – and the firm is planning to launch a website dedicated to the F1 team.
The 2021 racing car and livery will be revealed in February 2021, by drivers Lance Stroll and four-time F1 champion Sebastien Vettel (pictured above).
Aston Martin F1 team principal Otmar Szafnauer said everyone in the team was looking forward to the reaction when the new team identity is revealed. “We’ve earned a well-deserved reputation for punching above our weight, so we’re confident we can do the Aston Martin name proud right from the get-go.”
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