The first new BMW M5 destined for North America will be auctioned to raise money for charity. A bespoke example of the seventh-generation super saloon is up for grabs at next month’s Pebble Beach Concours d’Elegance in California.
The one-of-one M5 is to be auctioned at no reserve by Gooding & Company. Proceeds go to the Pebble Beach Company Foundation, which supports literacy and education in Monterey County.
It means the winning bidder will get a twin-turbocharged 4.4-litre V8 saloon with 717hp and hybrid technology. Plus the chance to help a good cause, of course.
A unique new BMW M5
A collaboration between BMW M, BMW Individual and Pebble Beach Concours d’Elegance has resulted in the unique M5.
This is the only 2025-model M5 finished in BMW Individual Frozen Orange metallic paint. The stunning colour has been discontinued at BMW’s Dingolfing plant, meaning the Pebble Beach M5 had to be painted weeks in advance.
Complementing the paint are a set of bespoke M Dual-Spoke alloy wheels, with hand-finished orange accents. Behind these lurk huge carbon-ceramic brake discs, with the calipers painted in matte gold.
An optional Carbon Package means the roof panel, rear spoiler and wing mirror caps are finished in the lightweight material, too.
High-speed charity work
On the inside, BMW Individual has trimmed the M sports seats in a unique combination of Kyalami Orange and Silverstone Extended Merino leather.
The front seats also have the Pebble Beach Concours d’Elegance logo emblazoned on their headrests, using an innovative new printing technology.
Gloss carbon fibre trim spans the dashboard, with another Pebble Beach logo next to the infotainment display.
Get bidding for a good cause
A host of options are added, including the M Driver’s Package that increases the top speed of the M5 to 190mph.
Following the auction on 14 August 2024, the lucky new owner should receive their bespoke BMW in late October.
Gooding & Company suggests a guide price of between $150,000 and $200,000 (approximately £117,000 and £156,000) for the special BMW M5.