High tech supermini
+ Standard kit, personalisation options, big car feel
– Expensive, interior quality, no diesel option
= Supermini that’s high on tech and kerb appeal
Nobody does option packs quite like Audi. Spend a few minutes playing with the Audi A1 configurator and you won’t struggle to create a £30,000 supermini.
Whichever way you look at it, that’s a lot of money for a car that’s closely related to the Volkswagen Polo and Seat Ibiza. But the four-ring badge is hot property, so buyers with monthly cash to spare are all too happy to splash out on Audi’s smallest model.
The current A1 arrived in 2018, replacing the ageing but popular predecessor that had been on sale since 2010. In those eight years, Audi developed an intimate understanding of its target audience, which is why the new model is pitched to perfection.
Even the entry-level Audi A1 is packed with the kit that’s demanded by the young, PCP-led buyers of today. LED headlights and rear lights, dynamic rear indicators, 15-inch alloy wheels, 8.8-inch colour touchscreen, 10.25-inch digital cockpit, Apple CarPlay and Android Auto are all standard fitment.
Progressing through the trim levels adds more ‘big Audi’ toys, while nudging the price deep into big car territory.
Audi’s bewildering approach to engine badges remains hard to decipher, but in short, you’re faced with an array of three- and four-cylinder petrol engines, including a 200hp version. All are efficient, but there’s no diesel option, because Audi reckons the market isn’t there.
Predictably, the interior is superb, with the infotainment system and digital cockpit adding genuine wow-factor to the supermini segment. Some of the plastics used in the cabin feel a bit cheap, which makes it harder to justify the price of the more expensive versions, but some gloss is added by the range of personalisation options.
Overall, it’s bigger, better and more refined than its predecessor, and it remains one of the most desirable cars in its class.
Due for replacement: TBC
Euro NCAP score: Five stars
Warranty: Three years / 60,000 miles
Available bodystyles: Hatchback
Alternatives: Mini Hatch, Volkswagen Polo, Mercedes-Benz A-Class
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