High tech supermini
+ Standard kit, personalisation options, big car feel
– Expensive, interior quality, no diesel option
= Supermini that’s high on tech and kerb appeal
Nobody does option packs quite like Audi. Spend a few minutes playing with the Audi A1 configurator and you won’t struggle to create a £30,000 supermini.
Whichever way you look at it, that’s a lot of money for a car that’s closely related to the Volkswagen Polo and Seat Ibiza. But the four-ring badge is hot property, so buyers with monthly cash to spare are all too happy to splash out on Audi’s smallest model.
The current A1 arrived in 2018, replacing the ageing but popular predecessor that had been on sale since 2010. In those eight years, Audi developed an intimate understanding of its target audience, which is why the new model is pitched to perfection.
Even the entry-level Audi A1 is packed with the kit that’s demanded by the young, PCP-led buyers of today. LED headlights and rear lights, dynamic rear indicators, 15-inch alloy wheels, 8.8-inch colour touchscreen, 10.25-inch digital cockpit, Apple CarPlay and Android Auto are all standard fitment.
Progressing through the trim levels adds more ‘big Audi’ toys, while nudging the price deep into big car territory.
Audi’s bewildering approach to engine badges remains hard to decipher, but in short, you’re faced with an array of three- and four-cylinder petrol engines, including a 200hp version. All are efficient, but there’s no diesel option, because Audi reckons the market isn’t there.
Predictably, the interior is superb, with the infotainment system and digital cockpit adding genuine wow-factor to the supermini segment. Some of the plastics used in the cabin feel a bit cheap, which makes it harder to justify the price of the more expensive versions, but some gloss is added by the range of personalisation options.
Overall, it’s bigger, better and more refined than its predecessor, and it remains one of the most desirable cars in its class.
Due for replacement: TBC
Euro NCAP score: Five stars
Warranty: Three years / 60,000 miles
Available bodystyles: Hatchback
Alternatives: Mini Hatch, Volkswagen Polo, Mercedes-Benz A-Class
BUYING AN AUDI A1
- BUY NEW Find a new Audi A1 available now
- LEASE a new Audi A1
- BUY USED Search for a secondhand Audi A1
- All Manufacturers
- Alfa Romeo
- Aston Martin
- Land Rover
About Motoring Research
Motoring Research is a multimedia publisher that’s been delivering the goods to clients since 1986.
We are growing fast, developing the Motoring Research Network of freelancers around our highly experienced in-house team. Together, we have more than half a century’s experience of motoring journalism…
- Jevanto Productions / Shutterstock.com10 things you need to check before an MOT testJanuary 24, 2020 - 7:30 am
- mikecphoto / Shutterstock.comExplained: all the places you’re not allowed to parkJanuary 23, 2020 - 4:49 pm
- ShutterstockLondon ULEZ charge: How to check if you need to payJanuary 23, 2020 - 1:13 pm
- peepy / Shutterstock.comTop 10 tips for safer winter drivingJanuary 21, 2020 - 5:19 pm
- ShutterstockHow to write the perfect used car advertJanuary 20, 2020 - 5:07 pm
- Porsche Cayenne Coupe Turbo review: putting the ‘S’ into ‘SUV’January 21, 2020 - 3:53 pm
- Alfa RomeoAlfa Romeo Stelvio Quadrifoglio review: the closest thing to a Ferrari SUVJanuary 17, 2020 - 1:57 pm
- 2020 Ford Puma review: top of the crossover classJanuary 17, 2020 - 10:43 am
- Rolls-Royce2020 Rolls-Royce Cullinan review: High societyJanuary 15, 2020 - 11:43 am
- HondaHonda NSX review: how the people’s supercar humbled FerrariJanuary 9, 2020 - 8:55 am