The Seat Tarraco is a Spanish Skoda Kodiaq

Competition to name Seat’s new seven-seat SUV has come up with a winner

Seat TarracoSeat has chosen Tarraco as the name for its new seven-seat SUV, ahead of its expected reveal later this summer.

The name was chosen via a poll, in which Seat says over 145,000 people in 134 countries placed a vote. 35 percent picked Tarraco; 29 percent chose Avila and 27 percent went for Aranda. The least popular potential name was Seat Alboran, on just 9 percent.

What is Tarraco? Like 13 other Seats, it’s a place in Spain – the oldest Roman settlement on the Iberian Peninsula which, today, is known as Tarragona. Back in Roman times, it was a bustling city, and today has an enviable heritage of culture and youthfulness.

Oh, and Seat’s in no danger of running out of similarly-themed names for future models: as part of the poll, it revealed more than 10,000 different Spanish place names were suggested by fans to christen the new seven-seat SUV…

Like the Skoda Kodiaq it shares underpinnings with, the new Seat Tarraco will rival seven-seat rivals such as the Nissan X-Trail and Peugeot 5008. But although it’s derived from the Kodiaq, it won’t be a facsimile: expect Seat to offer a sportier take on the seven-seat SUV concept. As with the Kodiaq, prices should start from under £25,000.

Frustratingly though, we need to be patient a little while longer. Seat says the Tarraco “will be launched at the end of this year” – which will be 18 months after the competition to name it started out…

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Richard Aucock
Richard Aucockhttps://www.richardaucock.co.uk/
Richard is director at Motoring Research. He has been with us since 2001, and has been a motoring journalist even longer. He won the IMCO Motoring Writer of the Future Award in 1996 and the acclaimed Sir William Lyons Award in 1998. Both awards are run by the Guild of Motoring Writers and Richard is currently vice chair of the world's largest organisation for automotive media professionals. Richard is also a juror and Steering Committee director for World Car Awards and the UK juror for the AUTOBEST awards.

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