Kia has launched free one-to-one advice sessions in a bid to educate motorists about electric cars.
The Korean manufacturer says the personalised workshops, available to book across its UK dealer network, will help drivers to understand the transition from fossil-fuelled vehicles to EVs. Among other topics, they will cover the differences in driving an electric car, understanding range and charging times.
Kia has launched an online myth-busting guide to electric vehicles, which covers the different powertrains available, the benefits of running an EV, battery life and using the public charging network.
Why Kia wants to educate us about EVs
You could be forgiven for thinking there is something of an ulterior motive behind Kia’s efforts here. And you’d probably be right.
By 2027, the company aims to have nine different electric vehicles on sale in the UK as part of a wider plan to launch 15 globally in total over six years. However, Sanka De Silva, marketing director at Kia UK, said there aren’t any sales pitches involved in the training.
“Education is vital for customers to successfully transition to electric and we want to give something back to communities and help people understand EVs,” said De Silva. “There is no sales pitch here, it is simply our way of starting a conversation, and sharing information and knowledge.”
At the moment, Kia’s range of electric cars consists of the EV9 – which won the World Car of the Year trophy last month – EV6, Niro and Soul.
‘Expert advice’ on going electric
“As with any car and powertrain, it is crucial to understand them to get the most from them,” added De Silva. “With some people nervous about EVs, we felt that the right thing to do would be to offer our expert advice so they can find out how easily an EV can fit in people’s lifestyles.
“From a complete beginner to the EV world to someone looking to buy their first EV, if you have questions about going electric, the Discover EV events offer the perfect opportunity to get answers.”
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