Naming a car is a tricky business. Assuming nobody has already registered the name, you have to check language translations, its SEO-friendliness and whether or not it actually suits the car in question. Little wonder some carmakers take the easy way out by opting for numbers, letters and gobbledygook. We’ve selected 30 cars named after places.
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It’s one of the most famous car names in Britain, but the Cortina wasn’t always destined to be named after an Italian ski resort. It started life as Project Archbishop and could have been called Consul-225 or Caprino, until somebody realised the latter is a slang word for goat dung. Naming it after the host of the 1956 Winter Olympics was a stroke of genius, as it injected a little glamour into an otherwise humble saloon car. Fortunately, Ford didn’t use the 1960 games as inspiration: the Ford Squaw Valley doesn’t have the same effect.
By the mid-80s, more and more people were experiencing air travel for the first time, with falling prices, the birth of package holidays and Judith Chalmers asking ‘Wish you were here?’ the main driving forces behind the change. Austin-Rover attempted to cash-in on the nation’s new horizons by naming its rather humdrum four-door saloon after a famous Jamaican tourist destination.
Alfa Romeo Montreal
Is this the most beautiful car ever to be named after an international exposition? The Alfa Romeo Montreal was originally shown as a styling exercise at Expo 67 in Montreal, before being launched as a production model in 1970. The original plan was for the world exposition to be held in Moscow. Had that been the case, we believe Alfa would have looked elsewhere for a name…
Bentley has strong links with the 24 Hours of Le Mans race, so the fact that it chose to name a car after one of the most famous straights in the world came as no surprise. Safety concerns led to the installation of two chicanes installed in time for the 1990 race, but the Mulsanne Straight remains a formidable test of speed and bravery.
Dodge Charger Daytona
The first official NASCAR race took place at Daytona Beach in 1948, so it was only a matter of time before a car was named in its honour. The Dodge Charger Daytona is arguably the most famous, but others will point to the Ferrari 365 GTB/4, although it was never officially called ‘Daytona’. We also need to give an honourable mention to the Dodge Daytona of the 80s and early 90s.
There’s something quite ‘Brexit’ about the British car industry’s approach to model naming in the 50s and 60s. Austin rolled out the Hereford, Somerset, Westminster and Cambridge…
Daewoo Le Mans
The most ironic name in automotive history, or proof that somebody at Daewoo had a sense of humour? The Le Mans was based on the old Mk2 Astra, not the first car you’d associate with the famous 24-hour race.
You have to admire their optimism. When the Zastava Florida – or Yugo Sana, Yugo Florida and Yugo Miami – was launched in the late 80s, the East European car industry was finding its feet. The Skoda Favorit was the most successful of the new cars to emerge from the east. But in naming its five-door hatchback after the ‘Sunshine State’, Zastava was getting ideas above its station.
Chrysler New Yorker
For many years, the New Yorker was Chrysler’s premium model, with a production run spanning five different decades. It was also a hit for Frankie Valli and dance band Odyssey.
We conclude, as promised, with the Ferrari California. The entry-level model is set to be replaced by the Portofino.