The Bespoke Design Collective at the Goodwood headquarters of Rolls-Royce have worked with artist Mickalene Thomas to give the winning bidder a unique prize.
Set to make a public debut at the One Thousand Museum in Miami on Wednesday, the final sale will take place later this month.
With the endless design options offered by Rolls-Royce, the Phantom has been subject to bespoke enhancements both inside and out.
The Magma Red exterior hue features a Crystal treatment, which sees actual particles of crystal embedded in the final layer of paint. All five coats of paint are polished by hand, in a process which takes more than five hours.
Inside, the red theme is evident throughout, with the fastidious attention to detail the buyer of a Rolls-Royce would expect. The Arctic White leather upholstery and trim is made from nine hand-picked hides, and finished with Mugello Red highlights and stitching.
Rolls-Royce has also installed a unique Starlight headliner, using 1,600 fibre optic lights to create a constellation pattern running the full length of the interior roof.
Mugello Red highlights feature throughout the interior, picking out details on the dashboard and the steering wheel, too. Special trim has been added to the treadplates, commemorating the 115th anniversary of the Rolls-Royce name.
Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas, noted that “every member of our team is deeply inspired by this world-class commission and equally by the importance of the cause that it was created to support – (RED)’s fight to end AIDS.”
Along with winning the Red Phantom, the winning auction bidder will take home a bespoke artwork by Mickalene Thomas. The New Jersey-born artist will make use of the Phantom as the canvas for the artwork, creating a custom wrap to cover the exterior.
Rolls-Royce will officially unveil the Red Phantom on Wednesday December 4th, during a gala event at the One Thousand Museum. Following this, the online auction sale will be made available by Sotheby’s and RM Sotheby’s.
Set to be hosted on sothebys.com, the online auction will end on Friday December 13th, 2019, with the winning bidder taking home the bespoke Phantom.
Along with the knowledge they have helped an important charity, which has generated more than $600 million for the Global Fund to fight AIDS since 2006.