Rolls-Royce sold a record 6,021 cars in 2022 – the best performance in its 118-year history.
It is the first time Rolls-Royce has ever sold more than 6,000 cars in a single year. Sales grew 8 percent in 2022, from 2021’s record 5,586 cars.
But CEO Torsten Muller-Otvos insisted the company is “not and never will be a volume-driven manufacturer” – and revealed the average selling price of a bespoke new Rolls-Royce is now around £450,000.
Bespoke commissions also reached a record high in 2022 with customers “becoming ever more imaginative and technically demanding”.
Order books, he added, stretch well into 2023 – and Rolls-Royce is “cautiously optimistic” about 2023.
Goodwood
All Rolls-Royce are built at the firm’s Goodwood, UK HQ, which is called Home of Rolls-Royce.
Around 2,500 people are employed there, with 150 new jobs created last year alone.
In 2023, the factory is 20 years old; back then, it built just a single car, the Rolls-Royce Phantom, at a rate of one car a day.
Now, Rolls-Royce is expanding, and has acquired land to the east of the existing site to further grow the Bespoke division.
Cullinan and Spectre
The Rolls-Royce Cullinan SUV is the most popular new Rolls-Royce, revealed the firm.
Interestingly though, Ghost is its best-selling model in the Asia-Pacific region.
The USA is Rolls-Royce’s largest overall market – helped, it says, by a new generation of young entrepreneurs being drawn to the brand.
China is its second-largest market, while Rolls-Royce set sales records in Germany and the UK.
Attention now shifts to the Rolls-Royce Spectre, the firm’s first electric car.
Orders have exceeded expectations and first deliveries will begin in Q4 2023.
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