Sports car manufacturer Morgan has opened a new dealership in central London.
Located on Astwood Mews in Kensington, Morgan Works London will offer both new and used vehicles to the capital’s car enthusiasts.
Intended to be a ‘destination showroom’, five Morgan vehicles will be on display at any one time within the redeveloped building.
Working up a thirst
Morgan Works London is the company’s second factory-owned outlet. It follows on from Morgan Works Malvern, which is located at the brand’s traditional headquarters in Worcestershire.
Design elements from the newly opened Morgan Experience Centre in Malvern are used for the London showroom. Morgan’s core materials of wood, leather and aluminium feature extensively.
Customers will be able to design their dream Morgan, along with viewing the company’s latest creations. On display at the launch event were the radical Plus Four CX-T, along with the newly announced Plus Four LM62.
The launch also saw Pol Roger announced as the ‘official champagne’ of the Morgan Motor Company.
‘Key piece in the puzzle‘
The London showroom is part of Morgan’s plans to expand its global dealer network. In the past year alone, the company has seen its retail outlets increase from 56 to 74 locations.
Joining the London and Malvern Works showrooms will be a third site in Bicester, Oxfordshire.
Marcus Blake, head of sales at Morgan, said: “Throughout the last year Morgan has strategically elevated and grown its dealer network to enhance its customer experience, increase its global reach, and introduce the latest Morgan products to entirely new audiences.
“Morgan Works London forms a key piece in the puzzle, representing us in the capital city of our home market, and serving a unique customer demographic.”
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