Jaguar moves XE production from Solihull to Castle Bromwich

Sales success of both XE and F-Pace have led Jaguar to move its compact executive

Jaguar XEJaguar is moving production of its XE junior executive saloon from Solihull to Castle Bromwich to help boost volumes of the Solihull-built F-Pace SUV.

The Solihull ‘factory within a factory’ – a new Jaguar production facility built within the Land Rover Solihull plant’ – will now be used only to build the in-demand F-Pace SUV for Jaguar.

In moving the XE to Castle Bromwich, Jaguar will construct it alongside the larger XF executive saloon: the two cars use the same aluminium architecture so the process should be straightforward. To facilitate the move, Jaguar is investing an extra £100 million in Castle Bromwich.

It’s quite a turnaround for Castle Bromwich, which faced closure in 2008. Since then, Jaguar has invested heavily in it: £500 million has gone into it in the past two years alone.

Castle Bromwich currently builds the Jaguar XF plus the low-volume XJ and F-Type, and so is arguably underutilised. In contrast, the Solihull line builds the high-volume XE and ultra-successful F-Pace: it also, oddly, builds the Range Rover Sport on the same line, another in-demand machine.

Moving the XE to Castle Bromwich will fill capacity at the huge plant next to the M6 motorway, leaving Solihull to concentrate on the F-Pace – which has already become the fastest-selling Jaguar of all time.

So far this year, Jaguar sales are up 72%, to 85,726 – and in August, with the F-Pace fully on stream, they rocketed 104% to 10,868. The Jaguar XE was launched in the United States this summer.

Solihull will continue to operates 24/7, with three shifts running around the clock during weekdays.

Video: Jaguar XE at Castle Bromwich

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Richard Aucockhttps://www.motoringresearch.com/
I'm director at Motoring Research. I run a bit, cycle a bit, have a huge love for the automotive industry.

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