If the news about the forthcoming new 911 has you dreaming about driving a Porsche, a new pop-up store in Oxford could provide the answer.
With the launch of the ‘Drive a Porsche’ programme, you could spend a weekend with a choice of sporty cars to suit your budget.
Available to book from the 30th November to 23rd December, prices range from £175 through to £500. Porsche promises that the cars on offer will serve as a useful introduction to the brand.
Options include the 718 Boxster GTS, along with the plug-in Cayenne E-Hybrid SUV. However, Porsche does note that final vehicle choice may be dependent on the day selected.
Maximum lifestyle
For the UK launch of Drive a Porsche, the brand has picked the new Westgate shopping centre in Oxford.
Designed across three distinct zones, the Porsche Life store is meant to demonstrate how easily a product from Stuttgart could fit into your life.
The cars inside the store reflect this, with the Panamera Turbo S E-Hybrid on display to demonstrate the importance of plug-in hybrid technology.
A scale model of the forthcoming Taycan electric car points to the future, too, and also lets visitors enjoy a unique AR experience. A replica of the 919 Hybrid Le Mans racer serves as a reminder of Porsche’s motorsport success.
Although the pop-up store is not designed to sell cars direct to the public, brand experts will be on hand to help answer questions. There will also be the opportunity to buy merchandise, from key rings to scale models.
Along with bringing Porsche closer to a potential new audience, the launch of Drive a Porsche also allows the company to test the water for more advanced ‘on-demand’ car sharing and mobility ideas.
